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NEW & CPO VEHICLE SALES
NEW VEHICLE SALES (ESTIMATED)JAN 2025
| BRAND | CAR | TRUCK | ALL |
| Acura | 1,747 | 6,944 | 8,691 |
| Alfa Romeo | 131 | 329 | 460 |
| Aston Martin * | 63 | 53 | 116 |
| Audi | 2,831 | 9,162 | 11,993 |
| Bentley * | 150 | 77 | 227 |
| BMW | 9,755 | 12,522 | 22,277 |
| BrightDrop | | 45 | 45 |
| Buick | | 16,677 | 16,677 |
| Cadillac | 1,650 | 11,701 | 13,351 |
| Chevrolet | 3,384 | 117,940 | 121,324 |
| Chrysler | 117 | 9,809 | 9,926 |
| Dodge | 929 | 5,502 | 6,431 |
| Ferrari | 165 | 10 | 175 |
| Fiat | 124 | 19 | 143 |
| Fisker * | | | |
| Ford | 2,399 | 133,107 | 135,506 |
| Genesis | 1,038 | 3,814 | 4,852 |
| GMC | | 42,473 | 42,473 |
| Honda | 25,838 | 62,245 | 88,083 |
| Hyundai | 14,494 | 40,009 | 54,503 |
| Ineos * | | 306 | 306 |
| Infiniti | 179 | 3,672 | 3,851 |
| Jaguar * | 84 | 666 | 750 |
| Jeep | | 39,586 | 39,586 |
| Karma * | | | |
| Kia | 15,973 | 41,034 | 57,007 |
| Lamborghini * | 103 | 108 | 211 |
| Land Rover * | | 10,940 | 10,940 |
| Lexus | 4,023 | 18,595 | 22,618 |
| Lincoln | | 6,470 | 6,470 |
| Lotus | | | |
| Lotus * | 105 | | 105 |
| Lucid * | 615 | 50 | 665 |
| Maserati | 117 | 181 | 298 |
| Mazda | 3,664 | 30,017 | 33,681 |
| McLaren * | 84 | | 84 |
| Mercedes-Benz * | 7,659 | 21,476 | 29,135 |
| MINI | 1,008 | 929 | 1,937 |
| Mitsubishi | 2,735 | 4,239 | 6,974 |
| Nissan | 23,922 | 40,165 | 64,087 |
| Polestar * | 450 | 55 | 505 |
| Porsche * | 2,402 | 4,253 | 6,655 |
| Ram | | 26,397 | 26,397 |
| Rivian * | | 3,060 | 3,060 |
| Rolls Royce * | 49 | 88 | 137 |
| Subaru | 16,616 | 29,738 | 46,354 |
| Tesla * | 17,945 | 30,555 | 48,500 |
| Toyota | 42,786 | 98,181 | 140,967 |
| VinFast * | | 595 | 595 |
| Volkswagen | 5,709 | 21,808 | 27,517 |
| Volvo | 295 | 7,841 | 8,136 |
| ***Total*** | 211,338 | 913,443 | 1,124,781 |
* Sales Estimate
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
U.S. Market New Vehicles Sales, CPO Sales SAAR, Inventory and Incentives spending data sets are finalized for January 2025.
- CPO / PO Incentives are now available for all brands. 2/19/2025
- Lease rates and residual values are now available for all brands. 2/18/2025
- Lease rates and residual values are now available for BrightDrop, Hyundai, Mitsubishi, and Subaru. 2/14/2025
- Lease rates and residual values are now available for Chevrolet, Ford, and Honda. 2/12/2025
- Lease rates and residual values are now available for Audi, BMW, Lexus, and Mercedes-Benz. 2/11/2025
INCENTIVE HIGHLIGHTS
 2025 CYBERTRUCK: Doubled discounts on vehicles in inventory to up to $4,000 on regular and $6,000 on Foundation Series models. Effective 2/14/2025 on Cybertruck. 2025 GRAND CHEROKEE: Added $1,000 regional lease loyalty bonus cash on Grand Cherokee ICE 2 Row in its Northeast Business Center. 2024 WAGONEER: Added $2,000 regional lease bonus cash and $1,000 regional 'President's Day' lease bonus cash on Wagoneer S Obsidian in the Northeast Business Center. Effective 2/14/2025 on Grand Cherokee, Wagoneer. 2025 ES, IS, NX, RX, UX: Enhanced special retail financing rates to 2.49% for up to 48 months, 3.49% for 60 months and 5.49% for 72 months (from 3.99% - 5.99%). Effective 2/14/2025 on ES, IS, NX, RX, UX. 2024 F-SERIES, MAVERICK, RANGER: Added $1,000 'Truck Month' retail bonus cash on Ranger / F-150, $1,000 customer cash on Maverick / F-Super Duty and $500 lease cash on F-150. 2024 MUSTANG MACH-E: Raised EV retail and lease bonus cash by $500 (to $2,500 retail / $8,000 lease). 2024 F-SERIES: Increased EV retail and lease bonus cash on F-150 Lightning by $1,000 (to $3,000 - $5,000 retail and $7,250 - $9,500 lease). 2024 F-SERIES: Raised retail bonus cash on F-150 to $2,250 and customer cash to $4,750 in its Dallas and Houston regions (from $1,000 / $2,750). 2024 F-SERIES: Raised Trade-In Assistance bonus cash on F-150 to $2,000 in its Philadelphia region (from $1,000). 2024 RANGER: Enhanced special lease rates in select regions. 2024 TRANSIT: Added $1,000 conquest cash on Transit Van and Electric and raised customer cash on Transit Van to $3,000 (from $2,500), but eliminated 2.9% - 6.9% special retail financing offer. 2024 MAVERICK: Added $1,000 retail Trade Assist cash on Maverick Lariat Gas, Lariat Hybrid and Tremor Lariat in its Los Angeles and San Francisco regions. 2025 / 2024 BRONCO SPORT, ESCAPE, F-150, 2025 EXPLORER, 2024 BRONCO, MUSTANG MACH-E: Added $1,000 Trade-In Assistance bonus cash in its Los Angeles and San Francisco regions. Effective 2/14/2025 on Bronco, Bronco Sport, Escape, Explorer, F-Series, Mach-E, Ranger, Transit. 2024 CHARGER: Added $1,000 regional 'President's Day' conquest bonus cash on Charger Daytona R/T AWD and Daytona Scat Pack AWD in its South Business Center. 2024 CHARGER: Added $3,000 regional lease bonus cash on Charger Daytona R/T AWD and Daytona Scat Pack AWD in its West Business Center (reduced to $2,000 in Colorado). Effective 2/13/2025 on Charger.
TRENDING NEWS
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