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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESDEC 2025
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,322 | 9,521 | 11,843 |
| Alfa Romeo | 70 | 288 | 358 |
| Aston Martin | 118 | 57 | 175 |
| Audi | 4,037 | 9,833 | 13,870 |
| Bentley | 185 | 100 | 285 |
| BMW | 12,975 | 29,507 | 42,482 |
| BrightDrop | | 20 | 20 |
| Buick | | 16,425 | 16,425 |
| Cadillac | 2,058 | 12,962 | 15,020 |
| Chevrolet | 2,345 | 163,728 | 166,073 |
| Chrysler | 5 | 10,692 | 10,697 |
| Dodge | 335 | 11,383 | 11,718 |
| Ferrari | 222 | 102 | 324 |
| Fiat | 19 | 8 | 27 |
| Ford | 4,463 | 187,548 | 192,011 |
| Genesis | 1,531 | 6,936 | 8,467 |
| GMC | | 64,685 | 64,685 |
| Honda | 33,860 | 72,956 | 106,816 |
| Hyundai | 17,690 | 61,240 | 78,930 |
| Ineos | | 531 | 531 |
| Infiniti | | 5,352 | 5,352 |
| Jaguar | 67 | 505 | 572 |
| Jeep | | 47,974 | 47,974 |
| Kia | 19,704 | 55,299 | 75,003 |
| Lamborghini | 59 | 198 | 257 |
| Land Rover | | 7,259 | 7,259 |
| Lexus | 5,760 | 32,473 | 38,233 |
| Lincoln | | 11,811 | 11,811 |
| Lotus | 97 | 3 | 100 |
| Lucid | 1,768 | 647 | 2,415 |
| Maserati | 23 | 109 | 132 |
| Mazda | 3,216 | 29,394 | 32,610 |
| McLaren | 120 | | 120 |
| Mercedes-Benz | 8,092 | 24,936 | 33,028 |
| MINI | 1,281 | 1,174 | 2,455 |
| Mitsubishi | 263 | 9,187 | 9,450 |
| Nissan | 22,532 | 54,135 | 76,667 |
| Polestar | 8 | 372 | 380 |
| Porsche | 2,636 | 4,135 | 6,771 |
| Ram | | 49,014 | 49,014 |
| Rivian | | 3,606 | 3,606 |
| Rolls Royce | 119 | 36 | 155 |
| Subaru | 19,951 | 37,486 | 57,437 |
| Tesla | 13,524 | 34,776 | 48,300 |
| Toyota | 58,169 | 135,111 | 193,280 |
| VinFast | | 118 | 118 |
| Volkswagen | 4,499 | 24,836 | 29,335 |
| Volvo | 20 | 14,173 | 14,193 |
| ***Total*** | 244,143 | 1,242,736 | 1,486,879 |
Updated: 1/16/2026 10:15 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
December 2025 New Vehicle Unit Sales, SAAR, Inventory, CPO Sales and Incentives Spending results are now available for query. All brands are now finalized.
- December 2025 Production data is now available to query. 1/26/2026
- Incentives, lease payments, lease rates and residual values are now available for all brands. 1/20/2026
- CPO / PO Incentives are now available for all brands. 1/20/2026
- Lease rates and residual values are now available for BMW, Ford, Mini, and Mitsubishi. 1/13/2026
- Lease payments are now available for Ford, Lincoln, Mazda, Tesla, Toyota (Los Angeles Region), and Volkswagen (Northeast Region). 1/13/2026
INCENTIVE HIGHLIGHTS
 2026 TRANSIT: Raised customer cash to $2,500 in many regions (from $1,500). 2026 MUSTANG: Added $1,000 customer Cash on Mustang GT and $500 on I4 in its Cincinnati, Los Angeles, Phoenix and San Francisco regions. 2026 MAVERICK: Added $500 customer cash on Maverick Gas in its Denver region. Effective 1/27/2026 on Maverick, Mustang, Transit.
 2026 PILOT: Launched support, including 3.49% special retail financing for up to 36 months, 4.49% for 37-60 months and 5.49% for 61-72 months, $750 conquest / loyalty cash and a special lease program, featuring an advertised payment of $489/month for 36 months with $4,699 due at signing for Pilot Sport 2WD. Effective 1/27/2026 on Pilot.
 2025 OUTLANDER: Enhanced special retail financing rates to 0.0% for up to 72 months (from 1.9% for 72 months) and doubled owner loyalty cash to $1,000. Effective 1/26/2026 on Outlander.
 2026 AIR: Raised special retail financing rate to 1.99% for up to 72 months (from 0.99%), lowered On-Site vehicle bonus to $2,000 (from $3,000) and increased advertised lease payment by $50 for in stock vehicles, to $599/month for 39 months with $5,519 due at signing for the Air Pure. 2026 GRAVITY: Lowered On-Site vehicle bonus to $4,000 (from $5,000), eliminated $3,000 owner loyalty cash and raised the amount that is due at lease signing on its $749/month advertised payment for the Touring trim to $5,959 (from $4,989). Effective 1/19/2026 on Air, Gravity.
 2026 PATHFINDER: Launched with $2,000 customer cash, 0.9% special retail financing for up to 36 months, 1.9% for 60 months, 2.9% for 72 months and 4.9% for 84 months and a special lease program that includes $0 - $1,325 regional lease cash. 2026 ROGUE: Doubled lease cash on Platinum trim to $2,000. 2025 SENTRA: Raised bonus cash to $1,250 (from $500). Effective 1/21/2026 on Pathfinder, Rogue, Sentra.
TRENDING NEWS
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