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- Enhanced May 2020 incentives are now available for Mazda. 5/21/2020
- Lease rates and residual values are now available for Audi, Fiat, Ford, Hyundai, Lexus, Lincoln, Nissan, and Ram. 5/13/2020
- Lease price points are now available for BMW, Chevrolet, Chrysler, Dodge, Fiat, Honda, Hyundai, Lexus, Lincoln, Mazda, Nissan, and Tesla. 5/11/2020
- Lease rates and residual values are now available for Alfa Romeo, Cadillac, Chrysler, Dodge, Honda, Jeep, Kia, Mazda, Mercedes-Benz, Mini, Subaru, Volkswagen, and Volvo. 5/11/2020
- May 2020 incentives are now available for Chrysler, Dodge, Genesis, Honda, Hyundai, Jeep, Kia, all of Lexus, Lincoln, Nissan, Ram and select Toyota regions. 5/7/2020
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Launched a rain check program that will lock in the current cash incentives and standalone special retail financing rates on ordered or in-bound 2020 Sierra 1500 units to protect consumers from a drop in incentive support when their vehicle is available for delivery. Effiective 5/22/2020 on  Sierra 1500.
Launched a rain check program that will lock in the current cash incentives and standalone special retail financing rates on ordered or in-bound 2020 Silverado 1500 units to protect consumers from a drop in incentive support when their vehicle is available for delivery. Effiective 5/22/2020 on  Silverado 1500.
Replaced 2020 Supra $2,000 dealer cash with $3,500 customer cash or 0.0% special retail financing for up to 60 months and 2.9% for 72 months or a special lease program, featuring an advertised payment of $528/month for 36 months with $1,821 down in most regions. Effiective 5/21/2020 on  Supra.
Introduced $500 Holiday bonus cash on 2020 Rogue. Added $500 bonus cash on 2020 Kicks in select regions. Effiective 5/21/2020 on  Rogue.
Introduced $500 regional retail and $1,000 lease bonus cash on 2020 CT5 , Escalade , XT5 and XT6 and $1,000 retail / lease on 2020 XT4 in Texas, the Los Angeles, CA and Tampa, FL DMAs and select counties in New Mexico. Effiective 5/15/2020 on  CT5,  Escalade,  XT4,  XT5 and  XT6.
- Signs Point to a Drop in Support for Full-Size Pickups in June
Continued strong sales of full-size pickups during the current pandemic have created low inventory levels in the segment. General Motors had planned to address the situation by adding additional shifts at its truck factories, but parts shortages from Mexico are thwarting this plan. GM recently launched a rain check program that enables consumers to lock in the current attractive cash and retail financing incentives on the Chevrolet Silverado 1500 and GMC Sierra 1500. This move may be an indication that the company plans to reduce its incentives for vehicles in the segment in June. General Motors often sets the pace for auto industry incentives, so if it cuts back on pickup support other companies may follow suit. This will be something to keep an eye on when manufacturers launch their June incentives on 6/2. Motor Intelligence on 05/26/2020
- Online Searches for New Vehicles Return to Pre-Pandemic Levels
According to Google Trends, searches for the term "New Car" have rebounded to pre-pandemic levels (76% of the year-end peak*) after bottoming out during the last week of March 2020 at 52%. This is a sign that there currently is substantial consumer interest in purchasing a new vehicle and it bodes well for a sold rebound in light vehicle sales during the second half of 2020. * Data based on Google search trends for the period of 1/1/2019 - Present. Motor Intelligence on 05/21/2020
- Manufacturers' Special Retail Financing Rates Hit Historic Low
In April 2020, the average 60-month supported retail financing rate offered by manufacturers' captive finance companies fell to the historically low level of 0.86%. Interest rates are lower today than they've ever been in history, but look for this average rate to inch up in May as manufacturers ease off the gas slightly on their extremely aggressive initial response to the pandemic. Motor Intelligence on 05/21/2020
- Return of Leased Vehicles on Short-Term Extensions May Boost New Vehicle Sales
According to a recent article by Black Book, a record 4.1 million leased vehicles vehicles were forecast to be returned by consumers during 2020. The pandemic significantly impacted the flow of leases ending, with many consumers opting for short-term extensions to their current leased vehicles and fewer than normal seeking early lease termination. As the country opens up, Black Book estimates that an additional 560,000 vehicles could be returned in the second half of 2020, providing a tailwind to demand for new vehicles.. Motor Intelligence on 05/21/2020
- Led by Tesla, electric vehicle sales are predicted to surge in 2021
A new report by Cairn Energy Research Advisors, a research firm focused on the battery and EV industries, predicts a surge in electric vehicle sales in 2021 as countries around the world push new programs to encourage consumers to buy battery powered vehicles. Cairn estimates global sales of EVs in 2021 will jump 36% and top 3 million vehicles for the first time ever. CNBC on 05/29/2020
- GM Plans to Ramp Up Plants With Dealers Running Low on Pickups
General Motors Co.’s North American assembly plants have overcome initial parts-supply challenges and will boost production next week. Bloomberg on 05/28/2020
- Michigan auto dealers expect strong sales, fear shortages of popular models
...The Detroit region, where most new vehicles are leased, not sold, could be in line for a particularly strong start as drivers who extended leases during the shutdown turn the vehicles in and shop for new ones. Owners can delay buying a new vehicle more easily than lessors, whose contracts have a concrete end date... Detroit Free Press on 05/28/2020
- Tesla slashes EV prices by up to $5,000 in North America and China
Tesla has quietly reduced its electric vehicles’ prices by thousands of dollars in North America and will also do the same in China, according to Reuters and Electrek. As the publications note, the automaker has cut prices across its lineup following an industry-wide decline in sales and demand caused by the coronavirus pandemic. Tesla has given its more expensive models, the Model S and the Model X, the biggest price cut, slashing $5,000 off their old purchase price. Engatget on 05/27/2020
- GM’s Plans to Increase Truck Production Delayed by Parts Shortage
A shortage of parts from Mexico is hampering General Motors Co.’s plans to quickly ramp up production of high-profit pickup trucks, according to a union official and other people familiar with the matter, underscoring the auto industry’s halting restart after a two-month shutdown from the pandemic. Wall Street Journal on 05/22/2020
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