Motor Intelligence

NEW & CPO VEHICLE SALES

Next Sales Release: Thursday May 1
U.S. Sales Reporting Calendar

NEW VEHICLE SALESMAR 2025

BRAND	CAR	TRUCK	ALL
Acura	2,660	10,092	12,752
Alfa Romeo	214	535	749
Aston Martin	112	77	189
Audi	4,205	14,517	18,722
Bentley	236	97	333
BMW	14,998	23,372	38,370
BrightDrop		27	27
Buick		25,696	25,696
Cadillac	1,907	13,945	15,852
Chevrolet	4,983	176,596	181,579
Chrysler	120	14,698	14,818
Dodge	1,737	7,354	9,091
Ferrari	289	30	319
Fiat	213	34	247
Ford	4,186	183,991	188,177
Genesis	1,424	5,686	7,110
GMC		58,089	58,089
Honda	36,666	98,374	135,040
Hyundai	21,602	65,417	87,019
Ineos		185	185
Infiniti	104	5,076	5,180
Jaguar	53	531	584
Jeep		58,169	58,169
Kia	20,118	58,422	78,540
Lamborghini	143	147	290
Land Rover		9,693	9,693
Lexus	6,634	28,461	35,095
Lincoln		10,507	10,507
Lotus	145		145
Lucid	1,049	30	1,079
Maserati	128	288	416
Mazda	4,452	38,645	43,097
McLaren	116		116
Mercedes-Benz	7,430	20,904	28,334
MINI	1,669	1,261	2,930
Mitsubishi	2,243	11,852	14,095
Nissan	49,471	55,315	104,786
Polestar	115	501	616
Porsche	2,291	4,835	7,126
Ram		34,880	34,880
Rivian		3,260	3,260
Rolls Royce	66	108	174
Subaru	25,001	46,477	71,478
Tesla	18,830	26,005	44,835
Toyota	60,725	135,515	196,240
VinFast		327	327
Volkswagen	7,747	24,224	31,971
Volvo	244	13,808	14,052
*Total*	304,326	1,288,053	1,592,379

Updated: 4/17/2025 12:25 PM

MI IN THE MEDIA

Ford aims to boost EV sales, address owner concerns with new benefits program
CNBC on 09/30/2024
EV, hybrid sales reached a record 20% of U.S. vehicle sales in 2024
CNBC on 01/16/2025
EV, hybrid sales reached a record 20% of U.S. vehicle sales in 2024
NBC News on 01/16/2025

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MIS UPDATES

March 2025 Production data is now available for query. 4/21/2025
Lease rates and residual values are now available for Ford, Honda, Hyundai, Jeep, Mitsubishi, and Ram. 4/17/2025
Lease rates and residual values are now available for Chevrolet, Kia, and Lexus. 4/16/2025
CPO / PO Incentives are now available for all brands. 4/16/2025
Lease rates and residual values are now available for Bentley, BMW, Land Rover, Nissan, and Subaru. 4/10/2025

INCENTIVE HIGHLIGHTS

2025 MODEL Y: Began offering a $2,000 discount to current owners of early Model Y vehicles who upgrade to a new model.
2025 MODEL 3: Introduced 0.0% special retail financing for up to 60 months and 0.99% for 72 months.
Effective 4/25/2025 on Model 3, Model Y.
2026 LYRIQ: Launched with a special lease program.
Effective 4/25/2025 on LYRIQ.
2025 MUSTANG MACH-E: Introduced 0.9% special retail financing for up to 36 months, 1.9% for 37-48 months, 2.9% for 49-60 months and 3.9% for 61-72 months.
2025 MUSTANG MACH-E: Raised lease cash on Select AWD EXT Range to $5,250, GT AWD EXT Range II / GT Rally AWD EXT Range II / Select AWD STD Range / Select RWD STD Range to $5,500, Premium AWD EXT Range to $6,000, Premium AWD STD Range to $6,250, Premium RWD EXT Range / Premium RWD STD Range to $6,500 (from $3,500 - $4,000).
2025 F-150: Enhanced special retail financing rates on F-150 Lightning to 0.9% for up to 36 months, 1.9% for 37-48 months, 2.9% for 49-60 months and 3.9% for 61-72 months (from 1.9% - 4.9%).
2025 F-150: Increased F-150 Lightning lease cash to $3,000 on XLT Flash 5P II, $4,000 on Lightning Lariat 5P, $4,500 on Platinum 5P and $7,250 on XLT 4P (from $1,500 - $5,750).
2025 F-SuperDuty: Added $1,500 retail customer cash on XL and XLT in its Cincinnati, Phoenix, Pittsburgh and Twin Cities regions.
2025 F-SuperDuty: Introduced $1,500 customer cash on F-SuperDuty Chassis Cab in its Los Angeles and San Francisco regions.
Effective 4/24/2025 on F-150, F-SuperDuty, Mustang Mach-E.
2025 WAGONEER S: Added $1,000 lease bonus cash in its Northeast Business Center.
2025 WAGONEER S: Added $2,000 Dealership Employee / Affiliate Rewards bonus cash in its Northeast Business Center.
2025 WAGONEER S: Introduced $1,500 lease conquest / loyalty cash on S Launch Edition and $2,000 on S Limited AWD in its Northeast Business Center.
2025 GRAND CHEROKEE: Added $2,000 conquest lease bonus cash on Grand Cherokee L Limited 4WD in its Northeast Business Center.
Effective 4/22/2025 on Grand Cherokee, Wagoneer S.
2026 SPORTAGE: Launched with 3.9% special retail financing for up to 48 months, 4.49% for 49-60 months, 4.99% for 61-66 months, 5.49% for 67-72 months and 7.25% for 73-84 months or 5.9% for 24-48 months, 5.75% for 49-60 months, 6.25% for 61-66 months and 6.75% for 67-72 months plus $500 APR bonus cash and a special lease program, featuring an advertised payment of $279/month for 24 months with $3,999 due at signing in enhanced areas.
Effective 4/24/2025 on Sportage.