QUERY THE MOTOR INTELLIGENCE SYSTEM (MIS)
for the most comprehensive historical analysis of U.S. industry vehicle sales, stock and incentive data.
MIS UPDATES
- Lease rates, residual values, and price points are available for all brands. 10/20/2021
- CPO incentives are now available for all brands. 10/14/2021
- Lease price points are now available for Lexus, Maserati, Mazda, and Mitsubishi. 10/11/2021
- Lease rates and residual values are now available for Audi, Buick, Chevrolet, Chrysler, Dodge, Fiat, Jaguar, Jeep, Land Rover, Lexus, Mini, Mitsubishi, Subaru, and Volkswagen. 10/11/2021
- Incentives are now available for all brands. 10/11/2021
OUR EXPERTISE
Email hello@motorintelligence.com for customized reports, statistics and in-depth industry analysis including:
- Trend Analysis for Multiple Vehicles & Segments
- Featured Lease Price Points Analysis
- Marketing Programs Spending Analysis
- U.S. New & Preowned Vehicle Retail Sales & Stock
- North American Production Statistics
- New Vehicle Retail Sales - Canada
- Incentive Program Comparisons for New &
Preowned Cars and Light Trucks
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September 2021 New Vehicle Sales, CPO Sales, Inventory, Incentives Spending and SAAR data is complete and now available for query. Mercedes-Benz sales have been updated per their official quarterly release.
INCENTIVE HIGHLIGHTS
 2022 GV80: Launched with 1.9% special retail financing for up to 60 months or a special lease program, featuring an advertised payment of $599/month for 36 months with $5,499 due at signing. Effective 10/25/2021 on GV80. 2021 ESAPE, ESCAPE HYBRID: Raised retail bonus cash by $500 on Escape / Escape Hybrid (to $2,000), F-150 (to $1,500) and Ranger (to $1,000) in its Phoenix region. Effective 10/15/2021 on Escape, Escape Hybrid, Ranger. 2022 RAM PICKUP 1500: Raised customer cash to $500 - $1,000 (from $0 - $500) and added $500 lease bonus cash. 2021 RAM PICKUP 1500: Added $500 bonus cash. Effective 10/21/2021 on Ram Pickup 1500. 2021 F-PACE: Informed its dealers that it is eliminating the 0.9% special retail financing offer and all lease support, including the $2,400 lease cash on the P400 R-Dynamic S AWD effective Saturday 11/23. Effective 10/21/2021 on F-Pace. 2022 / 2021 RANGE ROVER, 2022 RANGE ROVER SPORT: Informed its dealers that it is eliminating the $1,000 owner loyalty cash on these models effective Saturday 11/23. 2022 RANGE ROVER: Informed its dealers that it is eliminating any available lease support effective Saturday 11/23. Effective 10/21/2021 on F-Pace, Range Rover and Range Rover Sport.
MI INSIGHTS
- "May you live in interesting times"
To quote the misattributed ancient Chinese curse, "May you live in interesting times." These are interesting times indeed for the automotive industry. Another month, another record low for U.S. new light vehicle dealer inventory. In May 2020, the Days’ Supply fell to an astonishing 23, from 33 in April 2021 and 61 in May 2020. In response, manufacturers have once again dramatically cut their new vehicle incentives. U.S. market light vehicle incentive spending tumbled to $3,052 in May, down 5.7% from April 2021 and 26.9% from May 2020. In an effort to give their dealers something to sell, several automakers have rolled out cash bonuses for consumers who trade in vehicles. Ford has even launched a new $1,000 incentive for customers who order new vehicles. Thus far, new vehicle sales have remained strong despite the supply problem. June may be the month that changes. The lack of inventory will likely have a significant impact upon sales in June. Having said that, as forecast here several months ago June appears to be close to the trough for new vehicle inventory. Recently several automakers, including Volkswagen and General Motors, have stated that they believe the supply of semiconductors will begin to improve as the year progresses. If so, that’s welcome news for the industry, but don’t expect the supply of chips to return to pre-pandemic levels any time soon. Motor Intelligence on 06/11/2021
TRENDING NEWS
- Fisker plans high-end models to take on premium rivals
Electric-car startup Fisker will develop two new, high-end, low-volume models, CEO Henrik Fisker said. The models will slot above the upcoming Ocean SUV and the automaker's second car, a mass-market EV called Pear (Personal Electric Automotive Revolution). The vehicles will be aimed at customers of traditional high-end brands... Automotive News on 11/20/2021
- Tesla shares rise after Hertz says it will buy 100,000 electric vehicles
Tesla shares are up more than 4% pre-market, following news that Hertz would order 100,000 vehicles to build an elective vehicle rental fleet... CNBC on 10/25/2021
- GM, Ford results likely to reflect chip shortage's varying impacts on sector
General Motors Co and Ford Motor Co are likely to show investors both the positive and negative financial impacts of the global semiconductor chip shortage when the U.S. automakers report third-quarter results on Wednesday... Reuters on 10/25/2021
- Volvo Cuts Back Size of Planned IPO to $2.3 Billion
Volvo Car AB slashed its initial public offering by a fifth, making it the latest in a string of European companies to pull back from equity markets roiled by soaring energy costs and persistent supply chain delays. The carmaker, owned by China’s Zhejiang Geely Holding Group Co., is now selling shares to raise about 20 billion kronor ($2.3 billion), Volvo said Monday. It also set a price of 53 kronor a share, at the low end of its initial range... Bloomberg on 10/25/2021
- GM schedules OT shifts at truck plants with chip supply 'improved'
General Motors Co. is bringing back overtime shifts at several plants in November as it works through the global chip shortage that has led to canceled regular and overtime shifts since February. GM confirmed Monday it will have overtime shifts at six North American plants next month... The Detroit News on 10/25/2021
- Tesla hiked the price on two models by $5000, weeks after price increases on its most popular vehicles
Tesla increased the price of its Model X Long Range and Model S Long Range models by $5,000. Tesla raised the price of two other models earlier this month because of supply-chain issues, CEO Elon Musk said... Business Insider on 10/24/2021
SALES TREND
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Regional marketing incentives are changing faster than usual due to the current market conditions.
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