Motor Intelligence

NEW & CPO VEHICLE SALES

Next Sales Release: Wednesday Oct 1
U.S. Sales Reporting Calendar

NEW VEHICLE SALESAUG 2025

BRAND	CAR	TRUCK	ALL
Acura	2,764	8,337	11,101
Alfa Romeo	116	518	634
Aston Martin	94	57	151
Audi	3,708	14,086	17,794
Bentley	211	74	285
BMW	12,089	21,972	34,061
BrightDrop		932	932
Buick		15,094	15,094
Cadillac	1,976	14,128	16,104
Chevrolet	1,982	160,741	162,723
Chrysler	24	8,573	8,597
Dodge	1,068	7,944	9,012
Ferrari	191	35	226
Fiat	99	9	108
Ford	3,235	177,699	180,934
Genesis	1,661	6,264	7,925
GMC		57,226	57,226
Honda	37,291	84,342	121,633
Hyundai	21,122	67,401	88,523
Ineos		592	592
Infiniti	11	4,380	4,391
Jaguar	69	401	470
Jeep		53,306	53,306
Kia	18,938	64,069	83,007
Lamborghini	109	146	255
Land Rover		8,462	8,462
Lexus	5,999	27,369	33,368
Lincoln		8,379	8,379
Lotus	215		215
Lucid	923	70	993
Maserati	77	103	180
Mazda	3,149	34,991	38,140
McLaren	110		110
Mercedes-Benz	8,575	24,925	33,500
MINI	1,527	1,141	2,668
Mitsubishi	1,040	5,928	6,968
Nissan	24,191	52,325	76,516
Polestar	40	530	570
Porsche	2,992	4,624	7,616
Ram		35,445	35,445
Rivian		4,825	4,825
Rolls Royce	57	90	147
Subaru	21,330	39,890	61,220
Tesla	19,425	36,075	55,500
Toyota	57,718	134,281	191,999
VinFast		158	158
Volkswagen	4,944	24,982	29,926
Volvo	95	9,723	9,818
*Total*	259,165	1,222,642	1,481,807

Updated: 9/8/2025 11:58 AM

MI IN THE MEDIA

Ford aims to boost EV sales, address owner concerns with new benefits program
CNBC on 09/30/2024
EV, hybrid sales reached a record 20% of U.S. vehicle sales in 2024
CNBC on 01/16/2025
EV, hybrid sales reached a record 20% of U.S. vehicle sales in 2024
NBC News on 01/16/2025

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MIS UPDATES

Lease rates and residual values are now available for Chrysler, Dodge, GMC, and Mini. 9/16/2025
Lease rates and residual values are now available for Audi, BMW, Buick, Kia, and Lexus. 9/15/2025
Lease price points are now available for all brands. 9/15/2025
Incentives are now available for all brands. 9/15/2025
Lease rates and residual values are now available for Bentley, Genesis, Lincoln, Mercedes-Benz, and Nissan. 9/11/2025
Lease price points are now available for Ford, Honda, Mazda, Tesla, Volkswagen (Northeast Region), and Volvo. 9/11/2025
Lease price points are now available for Lexus (Eastern Region), Mitsubishi, Rivian, Toyota (Los Angeles Region), and VinFast. 9/10/2025
Incentives are now available for Ford, Lucid, Nissan, Polestar, and Rivian. 9/10/2025

INCENTIVE HIGHLIGHTS

2025 F-150: Enhanced special retail financing rates to 0.9% for up to 36 months, 1.9% for 37-48 months, 2.9% for 49-60 months and 3.9% for 61-72 months in most regions (from 1.9% - 4.9%) 2025 EXPLORER: Enhanced special retail financing rates to 0.9% for up to 36 months, 1.9% for 37-48 months, 2.9% for 49-60 months and 3.9% for 61-72 months in its Atlanta, Charlotte, Dallas, Houston, Orlando and Washington DC regions (from 1.9% - 4.9%).
2025 F-150: Added $750 Trade-In Assistance bonus cash on F-150 SXT / XLT in its Denver, Los Angeles and San Francisco regions.
2025 BRONCO, BRONCO SPORT: Raised retail bonus cash by $500 in its Dallas, Houston, Kansas City, Los Angeles, Memphis and San Francisco regions.
2025 F-150: Raised retail bonus cash by $500 in its Dallas, Houston, Kansas City and Memphis regions.
Effective 9/11/2025 on Bronco, Bronco Sport, Explorer, F-150.
2026 ROGUE: Enhanced special retail financing rates to 0.9% for up to 36 months, 1.9% for 60 months, 2.9% for 72 months and 4.9% for 84 months (from 1.9% - 5.9%).
Effective 9/11/2025 on Rogue.
2026 / 2025 ESCALADE, ESCALADE ESV: Enhanced GM Financial special lease rates.
Effective 9/11/2025 on Escalade, Escalade ESV.
2026 RIDGELINE: Introduced 3.99% special retail financing for up to 60 months and 4.99% for 61-72 months.
2026 HR-V: Added Rhode Island, Virginia and Washington DC to the list of areas that are eligible for the $500 regional captive finance conquest / loyalty cash.
2025 ACCORD: Raised captive finance conquest / loyalty cash in Connecticut to $2,000 (from $1,000).
2026 PASSPORT: Added Virginia and Washington DC to the list of areas that are eligible for the regional $1,000 captive finance conquest / loyalty cash.
Effective 9/9/2025 on Accord, HR-V, Passport, Ridgeline.
2026 / 2025 / 2024 ALL MODELS: Introduced the 'National Overaged Select Inventory Bonus Cash' program, which provides $2,000 on the oldest 20% of dealer inventory.
Effective 9/11/2025 on all Chrysler division vehicles