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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESSEP 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 1,543 | 8,592 | 10,135 |
| Alfa Romeo | 38 | 106 | 144 |
| Aston Martin | 81 | 66 | 147 |
| Audi | 3,197 | 9,164 | 12,361 |
| Bentley | 138 | 60 | 198 |
| BMW | 11,022 | 22,119 | 33,141 |
| Buick | | 13,157 | 13,157 |
| Cadillac | 1,498 | 10,141 | 11,639 |
| Chevrolet | 2,435 | 138,064 | 140,499 |
| Chrysler | 2 | 10,535 | 10,537 |
| Dodge | 1,126 | 9,190 | 10,316 |
| Ferrari | 206 | 109 | 315 |
| Fiat | 12 | | 12 |
| Ford | 2,907 | 158,788 | 161,695 |
| Genesis | 2,130 | 5,933 | 8,063 |
| GMC | | 53,261 | 53,261 |
| Honda | 34,664 | 76,997 | 111,661 |
| Hyundai | 19,061 | 58,378 | 77,439 |
| Ineos | | 466 | 466 |
| Infiniti | | 5,541 | 5,541 |
| Jaguar | 1 | 177 | 178 |
| Jeep | | 44,749 | 44,749 |
| Kia | 18,728 | 58,281 | 77,009 |
| Lamborghini | 135 | 101 | 236 |
| Land Rover | | 7,072 | 7,072 |
| Lexus | 5,411 | 24,426 | 29,837 |
| Lincoln | | 6,882 | 6,882 |
| Lotus | 79 | | 79 |
| Lucid | 207 | 831 | 1,038 |
| Maserati | 13 | 79 | 92 |
| Mazda | 4,393 | 30,126 | 34,519 |
| McLaren | 81 | | 81 |
| Mercedes-Benz | 8,560 | 21,467 | 30,027 |
| MINI | 1,266 | 749 | 2,015 |
| Mitsubishi | 1 | 4,313 | 4,314 |
| Nissan | 18,005 | 51,855 | 69,860 |
| Polestar | | 390 | 390 |
| Porsche | 1,634 | 3,973 | 5,607 |
| Ram | | 42,123 | 42,123 |
| Rivian | | 6,737 | 6,737 |
| Rolls-Royce | 62 | 69 | 131 |
| Subaru | 15,913 | 36,143 | 52,056 |
| Tesla | 13,615 | 34,752 | 48,367 |
| Toyota | 48,795 | 122,674 | 171,469 |
| VinFast | | 55 | 55 |
| Volkswagen | 4,662 | 18,025 | 22,687 |
| Volvo | | 7,826 | 7,826 |
| ***Total*** | 221,621 | 1,104,547 | 1,326,168 |
Updated: 10/15/2026 12:48 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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MIS UPDATES
September 2026 New Vehicle Sales, SAAR, Inventory and Incentives Spending results are now finalized.
- CPO / PO Incentives are now available for all brands. 10/20/2026
- Lease rates and residual values are now available for all brands. 10/20/2026
- Lease rates and residual values are now available for Hyundai, Jeep, Mazda, and Mini. 10/15/2026
- Lease rates and residual values are now available for Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, and Honda. 10/12/2026
- Incentives are now available for all brands. 10/8/2026
INCENTIVE HIGHLIGHTS
 2026 ENCORE GX, ENVISTA: Informed dealers that sales of Encore GX and Envista will count double towards their brand-wide D2E dealer stairstep objective for the month. Effective 10/27/2026 on Encore GX, Envista. 2026 SILVERADO 2500 / 3500: Added $3,500 retail bonus cash on units with the 6.6L V8 Duramax turbo-diesel engine. Effective 10/27/2026 on Silverado 2500 / 3500. 2026 SIERRA 2500 / 3500: Added $2,000 retail bonus cash on units with the 6.6L V8 Duramax turbo-diesel engine. 2026 ACADIA, TERRAIN, YUKON, YUKON XL: Informed dealers that sales of Acadia, Terrain, Yukon and Yukon XL will count double towards their brand-wide D2E dealer stairstep objective for the month. Effective 10/27/2026 on Acadia, Terrain, Sierra 2500 / 3500, Yukon, Yukon XL. 2026 R1S, R1T: Introduced $1,000 bonus cash from 10/22 through 10/26. Effective 10/22/2026 on R1S, R1T. 2026 CHARGER: Introduced $2,000 conquest bonus cash on Charger ICE Sixpack SO and HO in the Las Vegas Market. Effective 10/22/2026 on Charger.
TRENDING NEWS
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