NEW & CPO VEHICLE SALES
NEW VEHICLE SALESMAY 2026
BRANDCARTRUCKALL
Acura3,01610,19913,215
Alfa Romeo90188278
Aston Martin10150151
Audi3,7059,52713,232
Bentley18070250
BMW12,14922,32034,469
BrightDrop   
Buick 18,09018,090
Cadillac2,07610,42212,498
Chevrolet2,511153,256155,767
Chrysler112,60312,604
Dodge1,2515,9197,170
Ferrari16059219
Fiat31132
Ford4,920175,524180,444
Genesis1,3765,5146,890
GMC 59,85259,852
Honda46,00189,687135,688
Hyundai25,45162,01787,468
Ineos 457457
Infiniti 3,8333,833
Jaguar173177350
Jeep 50,77050,770
Kia19,26561,23780,502
Lamborghini63162225
Land Rover 8,4008,400
Lexus3,61627,79131,407
Lincoln 9,2019,201
Lotus74 74
Lucid310595905
Maserati29103132
Mazda5,17433,89239,066
McLaren89 89
Mercedes-Benz6,77022,38029,150
MINI1,3541,1142,468
Mitsubishi46,4626,466
Nissan23,66357,91181,574
Polestar 335335
Porsche2,0744,0266,100
Ram 40,62640,626
Rivian 3,1003,100
Rolls-Royce5677133
Subaru14,37543,37357,748
Tesla11,52429,05440,578
Toyota64,864142,529207,393
VinFast 2525
Volkswagen6,60923,43130,040
Volvo610,12410,130
***Total***263,1111,216,5151,479,626
Updated: 6/2/2026 3:16 PM

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MIS UPDATES
  • Lease rates and residual values are now available for Alfa Romeo, Cadillac, Infiniti, Maserati, and Volvo. 6/3/2026
  • Incentives are now available for Audi, Buick, Cadillac, Genesis, GMC, Honda, Infiniti, Jaguar, Kia, Land Rover, Lexus (Eastern Region), and Volvo. 6/3/2026
  • April 2026 Production data is now available to query. 5/26/2026
  • CPO / PO Incentives are now available for all brands. 5/21/2026
  • Lease rates and residual values are now available for Ford, Hyundai, Mazda, and Mitsubishi. 5/19/2026
INCENTIVE HIGHLIGHTS
  • 2026 ESCAPE, ESCAPE HYBRID: Raised bonus cash to $3,000 (from $2,000).
    2026 ESCAPE PHEV: Raised bonus cash to $5,000 (from $4,000).
    2025 BRONCO SPORT: Raised regional customer cash to $2,500 in its Boston region (from $1,500).
    Effective 6/2/2026 on all Ford division vehicles.
  • 2026 SILVERADO 1500: Enhanced standalone special retail financing rates to 0.0% for up to 60 months and 1.9% for 72 months (from 2.9%).
    2026 SILVERADO 2500 / 3500: Raised special retail financing rates to 4.9% for up to 60 months, 5.9% for 72 months and 6.9% for 84 months (from 3.9% - 5.9%) and eliminated the $2,250 purchase conquest cash that was available last month.
    2026 TRAX: Eliminated the$500 customer cash that was available on Trax with 1LT, 1SA, 2RS in May.
    2027 EQUINOX: Launched with 4.9% special retail financing for up to 36 months, 5.9% for 48 - 60 months and 6.8% for 72 - 84 months and $1,000 lease loyalty / conquest cash.
    2026 EQUINOX EV: Lowered customer cash to $0 - $1,000 (from $4,000 - $5,000), raised special retail financing rates to 2.9% for up to 36 months, 3.9% for 48 months, 4.9% for 60 months, 5.9% for 72 months and 6.8% for 84 months (from 0.0% - 2.9%) and reduced lease support, causing advertised payment to increase by $120/month.
    2026 TRAVERSE: Introduced 5.3% standalone special retail financing for 72 months and 5.9% for 84 months.
    2026 CORVETTE: Launched a targeted private offer for select potential customers that pays $7,000 on Corvette Z06 and E-Ray.
    2026 ALL MODELS: Eliminated the 'April-May Dealer Flex Cash Program,' which provided dealers with a pool of dealer cash that was useable in $500 increments, up to $2,000 last month.
    2026 ALL MODELS: Extended all other offers through 7/7/2026.
    Effective 6/2/2026 on all Chevrolet vehicles.
  • 2026 ALL MODELS: All programs continue as scheduled through 6/30/2026.
    Effective 6/2/2026 on all Acura vehicles.
  • 2026 K5: Introduced $750 retail and $375 lease Sticker Sales Event bonus cash.
    2027 SELTOS: Launched with 3.99% special retail financing for up to 48 months, 4.49% for 60 months and 5.99% for 72 months and a special lease program, featuring advertised lease payments as low as $249/month for 36 months with $3,499 due at signing.
    2027 / 2026 ALL MODELS: Extended most other programs through 7/6/206.
    Effective 6/2/2026 on all Kia vehicles.
  • 2026 RANGE ROVER: Enhanced special retail financing rates to 3.9% for up to 72 months (from 4.9% for up to 60 months on I6 / PHEV and 3.9% for 60 months on V8).
    2026 RANGE ROVER SPORT: Raised special retail financing rates to 2.9% for up to 72 months on I6 / PHEV (from 0.9%).
    2026 / 2025 ALL MODELS: Extended all other programs through 6/30/2026.
    Effective 6/2/2026 on all Land Rover division vehicles.
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