NEW & CPO VEHICLE SALES
NEW VEHICLE SALESMAR 2026
BRANDCARTRUCKALL
Acura2,9809,41712,397
Alfa Romeo90247337
Aston Martin10976185
Audi3,4148,03411,448
Bentley15877235
BMW11,60322,65834,261
BrightDrop   
Buick 15,28515,285
Cadillac1,85310,28712,140
Chevrolet2,762150,499153,261
Chrysler 13,96713,967
Dodge8308,0998,929
Ferrari25890348
Fiat16-115
Ford6,152156,108162,260
Genesis1,4255,9927,417
GMC 53,48753,487
Honda36,70480,973117,677
Hyundai21,63762,45084,087
Ineos 698698
Infiniti15,3565,357
Jaguar47273320
Jeep 57,51657,516
Kia20,19156,31776,508
Lamborghini70180250
Land Rover 8,1008,100
Lexus2,57626,43529,011
Lincoln 8,9308,930
Lotus69170
Lucid6851,1001,785
Maserati35146181
Mazda4,67727,34032,017
McLaren85 85
Mercedes-Benz7,91424,38632,300
MINI1,4701,4442,914
Mitsubishi1210,98010,992
Nissan24,84459,12683,970
Polestar 330330
Porsche2,5323,9686,500
Ram 42,63242,632
Rivian 2,9252,925
Rolls-Royce67105172
Subaru13,48141,19354,674
Tesla11,56429,73641,300
Toyota58,651123,955182,606
VinFast 7070
Volkswagen4,74023,15527,895
Volvo167,4847,500
***Total***243,7181,161,6611,405,379
Updated: 4/1/2026 3:20 PM

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MIS UPDATES
  • Incentives are now available for Genesis, Jaguar, Land Rover, Lexus, and Subaru. 4/2/2026
  • Lease rates and residual values are now available for all brands. 3/24/2026
  • February 2026 Production data is now available to query. 3/23/2026
  • Lease rates and residual values are now available for Hyundai, Mazda, Mitsubishi, and Ram. 3/20/2026
  • CPO / PO Incentives are now available for all brands. 3/18/2026
INCENTIVE HIGHLIGHTS
  • 2026 XC40, XC60, XC90: Added $1,000 'Spring Bonus' cash.
    2026 XC40: Lowered advertised payment by $10 to as low as $479/month for 36 months $4,379 due at signing in its Northeast region.
    2026 XC60: Lowered advertised payment by $40 to as low as $449/month for 36 months with $5,349 due at signing in its Northeast region.
    2026 XC90: Lowered advertised payment by $40 to as low as $659/month for 36 months with $6,489 due at signing in its Northeast region.
    2026 ALL MODELS: Changed special retail financing rates to 1.99% for up to 60 months and 2.99% for 61 - 72 months (from 0.99% for up to 36 months, 2.99% for 37 - 48 months and 3.99% for 49 - 72 months).
    2026 ALL MODELS: Lowered purchase allowance to $1,000 (from $2,000 - $2,500).
    2026 ALL MODELS: Extended some other programs through 4/30/2026.
    Effective 4/1/2026 on all Volvo vehicles.
  • 2026 JETTA: Raised customer cash to $1,250 on GLI and $1,750 on all other trims (from $500 / $1,000).
    2026 ALL MODELS: Extended all other programs through 4/30/2026.
    Effective 4/1/2026 on all Volkswagen division vehicles.
  • 2026 CH-R: Lowered customer cash to $4,000 in select regions (from $5,000).
    2026 TUNDRA: Significantly enhanced its special lease money factor in many regions, lowering its advertised payment by $100 to $459/month for 36 months with $3,999 due at signing in its Los Angeles region.
    2026 4RUNNER, 4RUNNER HYBRID, GRAND HIGHLANDER, GRAND HIGHLANDER HYBRID, HIGHLANDER, HIGHLANDER HYBRID, LAND CRUISER: Raised 72-month special retail financing rate to 5.99% (from 4.99%).
    2026 BZ: Lowered customer cash to $4,000 in several regions (from $5,000).
    2026 CAMRY HYBRID: Enhanced special retail financing rates in its Chicago region to 3.99% for up to 72 months (from 4.99%).
    2027 LAND CRUISER: Launched with 4.99% special retail financing for up to 60 months and 5.99% for 72 months and a special lease program.
    2026 / 2025 ALL MODELS: Extended many other programs through 5/4/2026.
    Effective 4/1/2026 on all Toyota division vehicles.
  • 2026 ALL MODELS: March special retail financing and advertised lease offers continue.
    Effective 4/1/2026 on all Tesla vehicles.
  • 2026 TRAILSEEKER, UNCHARTED: Added $4,000 dealer and $2,000 customer cash that is compatible with retail, special financing and special lease and enhanced special retail financing rates to 0.0% for up to 75 months (from 2.9% - 3.9% / 0.9% - 1.9%).
    2026 TRAILSEEKER: Introduced an advertised lease payment of $415/month for 36 months with $3,065 due at signing.
    2026 UNCHARTED: Introduced an advertised lease payment of $385/month for 36 months with $2,885 due at signing.
    2026 ASCENT: Enhanced special retail financing rates to 1.9% for up to 36 months and 2.9% for 37 - 75 months (from 2.9% - 4.9%).
    2026 CROSSTREK HYBRID: Improved 64 - 75 month special retail financing rate to 2.9% (from 3.9%).
    2026 CROSSTREK: Improved special retail financing rates on gas trim to 1.9% for up to 36 months and 2.9% for 37 - 75 months (from 2.9% - 3.9%).
    2026 CROSSTREK, FORESTER: Eliminated the $750 APR / lease cash that was available last month, raising their advertised lease payments by $20/month.
    2026 SOLTERRA: Lowered lease cash to $4,000 (from $6,000), raising its advertised payment by $56 to $395/month for 36 months with $2,896 due at signing.
    2026 ALL MODELS: Extended most other programs through 4/30/2026.
    Effective 4/1/2026 on all Subaru vehicles.
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