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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJUL 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,378 | 9,618 | 11,996 |
| Alfa Romeo | 54 | 160 | 214 |
| Aston Martin | 87 | 71 | 158 |
| Audi | 3,389 | 9,441 | 12,830 |
| Bentley | 159 | 56 | 215 |
| BMW | 11,560 | 22,039 | 33,599 |
| BrightDrop | | | |
| Buick | | 16,031 | 16,031 |
| Cadillac | 1,761 | 8,374 | 10,135 |
| Chevrolet | 2,026 | 148,369 | 150,395 |
| Chrysler | 1 | 13,800 | 13,801 |
| Dodge | 1,305 | 6,294 | 7,599 |
| Ferrari | 195 | 83 | 278 |
| Fiat | 20 | 2 | 22 |
| Ford | 3,406 | 160,414 | 163,820 |
| Genesis | 1,477 | 5,470 | 6,947 |
| GMC | | 51,573 | 51,573 |
| Honda | 43,604 | 80,949 | 124,553 |
| Hyundai | 22,409 | 60,071 | 82,480 |
| Ineos | | 554 | 554 |
| Infiniti | | 4,916 | 4,916 |
| Jaguar | 73 | 167 | 240 |
| Jeep | | 40,179 | 40,179 |
| Kia | 18,789 | 57,068 | 75,857 |
| Lamborghini | 117 | 128 | 245 |
| Land Rover | | 7,200 | 7,200 |
| Lexus | 3,512 | 26,889 | 30,401 |
| Lincoln | | 5,100 | 5,100 |
| Lotus | 83 | | 83 |
| Lucid | 240 | 620 | 860 |
| Maserati | 23 | 73 | 96 |
| Mazda | 4,877 | 34,303 | 39,180 |
| McLaren | 98 | | 98 |
| Mercedes-Benz | 6,162 | 24,158 | 30,320 |
| MINI | 1,278 | 804 | 2,082 |
| Mitsubishi | | 7,875 | 7,875 |
| Nissan | 16,445 | 54,565 | 71,010 |
| Polestar | | 326 | 326 |
| Porsche | 2,198 | 3,792 | 5,990 |
| Ram | | 43,498 | 43,498 |
| Rivian | | 4,700 | 4,700 |
| Rolls-Royce | 62 | 98 | 160 |
| Subaru | 17,066 | 37,388 | 54,454 |
| Tesla | 12,050 | 30,385 | 42,435 |
| Toyota | 57,784 | 128,176 | 185,960 |
| VinFast | | 27 | 27 |
| Volkswagen | 6,522 | 21,412 | 27,934 |
| Volvo | | 11,700 | 11,700 |
| ***Total*** | 241,210 | 1,138,937 | 1,380,147 |
Updated: 8/13/2026 9:52 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
July 2026 New Vehicle Sales, SAAR, Inventory, CPO Sales and Incentives Spending results are now finalized.
- Lease rates and residual values are now available for all brands. 8/18/2026
- CPO / PO Incentives are now available for all brands. 8/17/2026
- Lease rates and residual values are now available for Audi, Bentley, BMW, Buick, Chevrolet, Chrysler, Dodge, Fiat, Honda, Kia, Lexus, Lincoln, Maserati, Mercedes-Benz, Nissan, Subaru, Volkswagen, and Volvo. 8/11/2026
- Lease payments are now available for all brands. 8/11/2026
- Incentives are now available for all brands. 8/11/2026
INCENTIVE HIGHLIGHTS
 2027 SPORTAGE: Launched with 1.99% special retail financing for up to 48 months, 2.99% for 49-60 months, 3.99% for 61-66 months, 4.99% for 67-72 months and 6.5% for 73-84 months and a regional special lease program, featuring advertised payments as low as $259/month for 36 months with $3,999 due at signing. Effective 8/18/2026 on Sportage.
 2027 IONIQ 5: Launched with 0.9% special retail financing for up to 60 months and 1.9% for 72 months or 5.69% for up to 60 months and 1.9% for 72 months plus $4,000 APR bonus cash or a special lease program. Effective 8/12/2026 on IONIQ 5.
 2026 R1S, R1T: Raised special retail financing rate on Tri vehicles to 1.99% for up to 60 months (from 0.99%). Effective 8/12/2026 on R1S, R1T.
 2026 BRONCO, ESCAPE, EXPLORER, F-150, F-SUPER DUTY, MUSTANG, MUSTANG MACH-E, RANGER, TRANSIT, 2025 BRONCO SPORT: Added $500 National "Final Days Mega Bonus Cash". 2026 EXPEDITION: Added $500 customer cash in its Denver, Los Angeles and San Francisco regions and $500 bonus cash in its Atlanta, Charlotte, Orlando and Washington DC regions. 2026 EXPLORER: Introduced $500 retail bonus cash in its Los Angeles and San Francisco regions. 2026 TRANSIT: Launched the National "Transit Fast Cash Retail Certificate Program," which provides dealers with a select number of $250 dealer cash certificates, up to four of which may be used towards the purchase of a Transit Van / Chassis Cab / Cutaway Gas High / Medium Roof and up to eight on Low Roof models. Effective 8/13/2026 on Bronco, Bronco Sport, Escape, Expedition, Explorer, F-150, F-Super Duty, Mustang, Mustang Mach-E, Ranger, Transit.
 2026 RAM PICKUP 2500 / 3500: Introduced a standalone 5% Below MSRP Retail Offer on Ram Pickup HD Tradesman / Big Horn / Lone Star / Laramie and 10% standalone Below MSRP on Rebel / Longhorn / Limited. Effective 8/7/2026 on Ram Pickup 2500 / 3500.
TRENDING NEWS
- Hyundai IONIQ 5’s base price goes up $250 for 2027, but it still starts at just $35,250
Just last month, several reports suggested Hyundai dealers were running out of IONIQ 5 inventory, with buyers being put on a waitlist... electrek on 08/18/2026
- Auto manufacturing jobs decline despite Trump’s push for U.S. production
Payrolls at motor vehicle and parts facilities in the U.S. fell about 1 percent in July to 964,500 jobs, compared with 975,300 in March 2025, before the new tariff rules took effect, according to preliminary data from the Bureau of Labor Statistics... Automotive News on 08/18/2026
- Ford, GM clash over trade policies as Detroit rivalry heats up
The automakers are backing a unified North American trade strategy while seeking different tariff policies that favor their individual supply chains... CBT News on 08/17/2026
- Tesla’s Cybercab is about to launch — and we don’t get it
Tesla has told employees it is preparing a public launch of the Cybercab in Austin as soon as this month, according to a report from The Information... electrek on 08/17/2026
- How long will software-defined cars last? The auto industry doesn’t know yet
Americans are keeping their cars longer than ever before, with the average U.S. vehicle age rising to 12.8 years, according to Mobility Global... CNBC on 08/15/2026
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