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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESSEP 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 1,543 | 8,592 | 10,135 |
| Alfa Romeo | 38 | 106 | 144 |
| Aston Martin | 81 | 66 | 147 |
| Audi | 3,197 | 9,164 | 12,361 |
| Bentley | 138 | 60 | 198 |
| BMW | 11,022 | 22,119 | 33,141 |
| Buick | | 13,157 | 13,157 |
| Cadillac | 1,498 | 10,141 | 11,639 |
| Chevrolet | 2,435 | 138,064 | 140,499 |
| Chrysler | 2 | 10,535 | 10,537 |
| Dodge | 1,126 | 9,190 | 10,316 |
| Ferrari | 206 | 109 | 315 |
| Fiat | 12 | | 12 |
| Ford | 2,907 | 158,788 | 161,695 |
| Genesis | 2,130 | 5,933 | 8,063 |
| GMC | | 53,261 | 53,261 |
| Honda | 34,664 | 76,997 | 111,661 |
| Hyundai | 19,061 | 58,378 | 77,439 |
| Ineos | | 466 | 466 |
| Infiniti | | 5,541 | 5,541 |
| Jaguar | 1 | 177 | 178 |
| Jeep | | 44,749 | 44,749 |
| Kia | 18,728 | 58,281 | 77,009 |
| Lamborghini | 135 | 101 | 236 |
| Land Rover | | 7,072 | 7,072 |
| Lexus | 5,411 | 24,426 | 29,837 |
| Lincoln | | 6,882 | 6,882 |
| Lotus | 79 | | 79 |
| Lucid | 207 | 831 | 1,038 |
| Maserati | 13 | 79 | 92 |
| Mazda | 4,393 | 30,126 | 34,519 |
| McLaren | 81 | | 81 |
| Mercedes-Benz | 8,560 | 21,467 | 30,027 |
| MINI | 1,266 | 749 | 2,015 |
| Mitsubishi | 1 | 4,313 | 4,314 |
| Nissan | 18,005 | 51,855 | 69,860 |
| Polestar | | 390 | 390 |
| Porsche | 1,634 | 3,973 | 5,607 |
| Ram | | 42,123 | 42,123 |
| Rivian | | 6,737 | 6,737 |
| Rolls-Royce | 62 | 69 | 131 |
| Subaru | 15,913 | 36,143 | 52,056 |
| Tesla | 13,615 | 34,752 | 48,367 |
| Toyota | 48,795 | 122,674 | 171,469 |
| VinFast | | 55 | 55 |
| Volkswagen | 4,662 | 18,025 | 22,687 |
| Volvo | | 7,826 | 7,826 |
| ***Total*** | 221,621 | 1,104,547 | 1,326,168 |
Updated: 10/12/2026 2:31 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
September 2026 New Vehicle Sales, SAAR, Inventory and Incentives Spending results are now finalized.
- Lease rates and residual values are now available for Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, and Honda. 10/12/2026
- Incentives are now available for all brands. 10/8/2026
- Lease rates and residual values are now available for Bentley, Infiniti, Kia, Lexus, Nissan, and Porsche. 10/8/2026
- Lease payments are now available for all brands. 10/8/2026
- Lease payments are now available for Alfa Romeo, Lexus (Eastern Region), Lincoln, Mini, Mitsubishi, Nissan, Porsche, Rivian, Subaru, Tesla, Toyota (Boston Region), Volkswagen, and Volvo. 10/7/2026
- Incentives are now available for Mazda, Mitsubishi, Nissan, Polestar, Porsche, Rivian, Tesla, and Toyota. 10/7/2026
- Lease rates and residual values are now available for Acura, Alfa Romeo, Audi, BMW, Cadillac, Genesis, Jaguar, Land Rover, Lincoln, Maserati, Mercedes-Benz, Subaru, and Volvo. 10/6/2026
- Lease payments are now available for Audi, BMW, Buick, GMC, Honda, Hyundai, Ineos, Kia, Maserati, Mazda, and Mercedes-Benz. 10/6/2026
- Incentives are now available for Ford, Ineos, Infiniti, Lincoln, Lucid, Maserati, Mercedes-Benz, and Mini. 10/6/2026
INCENTIVE HIGHLIGHTS
 2027 EXPLORER: Enhanced 73-84 month special retail financing rate to 5.9% in its Detroit and Pittsburgh regions (from 6.49%). Effective 10/9/2026 on Explorer.
 2027 NAVIGATOR: Doubled customer cash to $2,000 and enhanced special retail financing rates to 0.9% for up to 36 months, 2.9% for 37-48 months, 3.9% for 49-60 months and 4.9% for 61-84 months (from 1.9% - 5.9%). 2026 NAVIGATOR: Enhanced special retail financing rates to 0.0% for up to 48 months, 2.9% for 49-60 months and 3.9% for 61-72 months in its Central and East Market Areas (from 0.0% for 36 months, 1.9% for 48 months, 2.9% for 60 months and 3.9% for 72-84 months). 2026 NAVIGATOR: Raised customer cash to $5,000 in most areas (from $4,000) and added $1,000 bonus cash in its Central, Great Lakes and West Market Areas. Effective 10/2/2026 on Navigator.
 2027 / 2026 / 2025 ALL MODELS: Lowered the objectives for its brand-wide D2E dealer stairstep program to improve dealer attainability. Effective 10/5/2026 on all GMC vehicles.
 2027 / 2026 / 2025 ALL MODELS: Lowered the objectives for its brand-wide D2E dealer stairstep program to improve dealer attainability. Effective 10/5/2026 on all Buick division vehicles.
 2026 GV70: Enhanced special retail financing rates to 0.99% for up to 36 months, 1.49% for 48 months, 1.99% for 60 months and 2.99% for 72 months (from 2.99% - 4.99%). 2026 GV80: Enhanced conquest / loyalty cash to $1,500 on 2.5T trims in its Central, Mountain States, South Central and Western regions. 2026 GV80: Enhanced conquest / loyalty cash to $2,500 on 3.5T trims in its Mid-Atlantic, South Central, Southern and Western regions. 2027 GV80: Enhanced special retail financing rates to 1.99% for up to 48 months, 2.99% for 60 months and 3.99% for 72 months (from 2.99% - 4.99%). Effective 10/6/2026 on GV70, GV80.
TRENDING NEWS
- Stellantis CEO urges incentives for carmakers who build in Europe as Chinese rivals gain ground
Shares of Stellantis, known for its key car brands such as Jeep and Ram, rose in early trade Monday after the EU and China reached an agreement to cut the number of hybrid cars China exports to the bloc... CNBC on 10/12/2026
- Jeep sputters after push for costly brand-focused stores and showrooms
In 2026, Jeep is on pace to sell around 550,000 vehicles nationwide, a 13-year low... Automotive News on 10/12/2026
- Filosa says Stellantis deal can speed self-driving tech, cut costs
Reducing development timelines, currently around 24 months for Stellantis, was a key benefit of working with technology partners, he said... The Detroit News on 10/09/2026
- Tesla drops ‘Full Self-Driving’ brand name in Europe after regulator pushback
Tesla changed the brand name for its “Full Self-Driving (Supervised),” or FSD, systems to “Assisted Driving” in Europe under pressure from German regulators... CNBC on 10/09/2026
- 2027 Honda Civic Adds New Sport-L Trim with Premium Features
The Sport-L becomes the priciest pure-gas Civic, inheriting content from the hybrids but keeping the sedan’s base price below $30K... Car and Driver on 10/08/2026
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