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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESFEB 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,105 | 8,831 | 10,936 |
| Alfa Romeo | 72 | 187 | 259 |
| Aston Martin | 91 | 59 | 150 |
| Audi | 2,870 | 6,270 | 9,140 |
| Bentley | 176 | 74 | 250 |
| BMW | 7,977 | 18,348 | 26,325 |
| BrightDrop | | | |
| Buick | | 12,743 | 12,743 |
| Cadillac | 1,741 | 8,014 | 9,755 |
| Chevrolet | 2,091 | 126,644 | 128,735 |
| Chrysler | 5 | 6,489 | 6,494 |
| Dodge | 566 | 6,593 | 7,159 |
| Ferrari | 202 | 91 | 293 |
| Fiat | 23 | 6 | 29 |
| Ford | 4,313 | 137,305 | 141,618 |
| Genesis | 1,171 | 4,559 | 5,730 |
| GMC | | 47,782 | 47,782 |
| Honda | 29,490 | 67,736 | 97,226 |
| Hyundai | 14,227 | 51,450 | 65,677 |
| Ineos | | 609 | 609 |
| Infiniti | | 4,017 | 4,017 |
| Jaguar | 51 | 232 | 283 |
| Jeep | | 47,297 | 47,297 |
| Kia | 17,917 | 48,088 | 66,005 |
| Lamborghini | 39 | 156 | 195 |
| Land Rover | | 6,743 | 6,743 |
| Lexus | 2,475 | 23,499 | 25,974 |
| Lincoln | | 7,578 | 7,578 |
| Lotus | 64 | 1 | 65 |
| Lucid | 900 | 600 | 1,500 |
| Maserati | 43 | 140 | 183 |
| Mazda | 3,459 | 30,038 | 33,497 |
| McLaren | 95 | | 95 |
| Mercedes-Benz | 6,861 | 21,139 | 28,000 |
| MINI | 910 | 687 | 1,597 |
| Mitsubishi | 7 | 6,839 | 6,846 |
| Nissan | 24,265 | 58,211 | 82,476 |
| Polestar | 3 | 282 | 285 |
| Porsche | 2,181 | 3,419 | 5,600 |
| Ram | | 34,535 | 34,535 |
| Rivian | | 2,700 | 2,700 |
| Rolls Royce | 107 | 33 | 140 |
| Subaru | 11,947 | 33,166 | 45,113 |
| Tesla | 10,780 | 27,720 | 38,500 |
| Toyota | 50,723 | 104,253 | 154,976 |
| VinFast | | 117 | 117 |
| Volkswagen | 4,271 | 19,068 | 23,339 |
| Volvo | 5 | 7,119 | 7,124 |
| ***Total*** | 204,223 | 991,492 | 1,195,715 |
Updated: 3/6/2026 2:01 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
February 2026 New Vehicle Unit Sales, SAAR, Inventory, CPO Sales and Incentives Spending results are now available for query. All results are final for the month.
- Lease rates and residual values are now available for Cadillac, Mini, and Porsche. 3/9/2026
- Lease payments are now available for Acura, Alfa Romeo, Audi, Buick, Chevrolet, GMC, Mini, Nissan, Porsche, Subaru, and Toyota (Los Angeles Region). 3/9/2026
- Incentives are now available for Alfa Romeo, Chevrolet, Chrysler, Dodge, Fiat, Ford, Honda, Jeep, Lincoln, Lucid, Maserati, Mazda, Mercedes-Benz, Ram, Rivian, and Volkswagen. 3/9/2026
- Lease payments are now available for Cadillac, Chrysler, Dodge, Genesis, Jeep, Kia, Lexus, Maserati, and Ram. 3/6/2026
- Incentives are now available for Audi, Ineos, and Subaru. 3/6/2026
- Lease rates and residual values are now available for Acura, Land Rover, Maserati, and Nissan. 3/5/2026
- Lease payments are now available for Infiniti, Jaguar, and Land Rover. 3/5/2026
- Incentives are now available for Hyundai, Infiniti, Kia, Toyota, and Volvo. 3/5/2026
- Lease rates and residual values are now available for Alfa Romeo, Bentley, Fiat, Infiniti, and Jaguar. 3/4/2026
- Lease payments are now available for BMW and Mercedes-Benz. 3/4/2026
- Incentives are now available for Acura, Bentley, BMW, Buick, Cadillac, Genesis, GMC, Jaguar, Land Rover, and Lexus. 3/4/2026
INCENTIVE HIGHLIGHTS
 2026 R1S, R1T: Added $500 bonus cash through 3/16/2026. Effective 3/6/2026 on R1S, R1T.
 2026 XC60: Enhanced special lease program, lowering its advertised payment by $50 to $599/month for 36 months with $4,499 due at signing for the B5 Core AWD in its Northeast region. 2026 XC90: Enhanced special lease program, lowering its advertised payment by $40 to $699/month for 36 months with $5,049 due at signing for the B5 Core AWD in its Northeast region. 2026 XC40, XC60, XC90: Added $500 APR bonus cash on XC40 / XC60 and $1,000 on XC90 in its Northeast region. 2026 ALL MODELS: Extended most other programs through 3/31/2026. Effective 3/3/2026 on all Volvo division vehicles.
 2026 ATLAS: Enhanced special retail financing rates to 0.0% for up to 60 months and 3.9% for 72 months + $1,000 (from 2.9% - 3.9% + $0) and added $1,000 lease cash, but lowered customer cash to $2,000 (from $3,000). 2026 ATLAS CROSS SPORT: Enhanced special retail financing rates to 3.49% for up to 60 months and 3.9% for 72 months + $1,000 (from 3.9% + $0), added $1,000 lease cash and raised customer cash to $3,500 (from $2,500). 2026 JETTA: Enhanced special retail financing rates to 3.49% for up to 60 months and 3.9% for 72 months (from 3.9%) and raised customer cash to $1,000 (from $750). 2026 TIGUAN: Enhanced special retail financing rates to 0.9% for up to 60 months and 4.9% for 72 months (from 3.9% - 4.9%) on all trims and eliminated the $500 customer cash that was available on the SEL R-Line Turbo trim last month. 2026 GTI: Enhanced special retail financing rates to 3.9% for up to 60 months and 4.9% for 72 months (from 4.9% for 60 months) and added $1,000 customer cash. 2026 ALL MODELS: Extended most other offers through 4/30/2026. Effective 3/3/2026 on all Volkswagen division vehicles.
 2026 / 2025 4RUNNER, 2026 / 2025 4RUNNER HYBRID, 2026 SIENNA: Introduced 4.99% special retail financing for up to 72 months. 2026 BZ, CH-R: Raised lease cash to $7,000 (from $6,500). 2026 CAMRY HYBRID: Lowered advertised lease payment by $10, to $259/month for 36 months with $3,999 due at signing in its New York region. 2026 COROLLA CROSS, COROLLA CROSS HYBRID: Introduced 4.99% special retail financing for up to 72 months in its New York region. 2026 / 2025 ALL MODELS: Extended most other regional offers through 3/31/2026. Effective 3/3/2026 on all Toyota division vehicles.
 2026 ALL MODELS: Extended February programs into March. Effective 3/3/2026 on all Tesla vehicles.
TRENDING NEWS
- Canadian auto suppliers reel as U.S. tariffs, EV policy shake industry
White House trade actions and tariff threats have slashed orders for Canadian auto suppliers, forcing layoffs and sparking uncertainty across the industry... CBT News on 03/09/2026
- VW Group’s recovery hinges on China push, new EVs, restructuring as Mideast crisis adds uncertainty
Analysts cut profit forecasts, warning of China pricing pressure and EV dilution... Automotive News Europe on 03/09/2026
- 2026 could be a big year for Ford and GM pickup truck buyers, owners
The bank said in a note to investors on March 4 it's recommending investors consider buying the largest American automakers' stock because they are both expected to "outperform expectations this year as automakers adjust to a new regulatory environment that favors their higher margin" gas-powered cars... USA Today on 03/06/2026
- Tesla removes Model S and Model X from referral program in North America, lowers Cybertruck discount
Tesla has also made changes to Cybertruck referral incentives. Buyers of the Cybertruck Premium AWD and the high-performance Cyberbeast previously received a C$1,300/US$1,000 referral discount when purchasing a new vehicle... Drive Tesla on 03/06/2026
- Nearly 1,000 workers laid off at SK Battery plant in Georgia as companies cancel EVs and Trump Admin eliminates auto company incentives
SK opened the $2.6 billion battery plant in Commerce, Georgia, in January 2022. It notably supplied the Ford F-150 Lightning electric pickup truck... Fortune on 03/06/2026
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