NEW & CPO VEHICLE SALES
NEW VEHICLE SALESAUG 2026
BRANDCARTRUCKALL
Acura2,1089,71411,822
Alfa Romeo59152211
Aston Martin9174165
Audi3,84910,71114,560
Bentley14063203
BMW11,17622,29433,470
BrightDrop   
Buick 14,80214,802
Cadillac1,6969,09010,786
Chevrolet2,146143,268145,414
Chrysler 10,15610,156
Dodge1,2757,3568,631
Ferrari20482286
Fiat20 20
Ford3,647158,745162,392
Genesis1,5816,0547,635
GMC 52,26952,269
Honda41,05681,118122,174
Hyundai24,67462,30386,977
Ineos 598598
Infiniti 5,3825,382
Jaguar58172230
Jeep 43,61443,614
Kia20,40463,38983,793
Lamborghini138103241
Land Rover 6,9506,950
Lexus6,14126,67732,818
Lincoln 7,5067,506
Lotus90 90
Lucid237600837
Maserati1790107
Mazda5,35229,38334,735
McLaren94 94
Mercedes-Benz6,34724,88331,230
MINI1,5978372,434
Mitsubishi 6,3546,354
Nissan17,90951,85669,765
Polestar 295295
Porsche2,1283,6725,800
Ram 45,31245,312
Rivian 4,5374,537
Rolls-Royce6877145
Subaru18,80743,22162,028
Tesla11,55529,26140,816
Toyota52,074130,664182,738
VinFast 3838
Volkswagen5,43922,11927,558
Volvo 10,35010,350
***Total***242,1771,146,1981,388,375
Updated: 9/2/2026 10:33 AM

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MIS UPDATES
  • Lease rates and residual values are now available for Alfa Romeo, Infiniti, Jaguar, Land Rover, Maserati, and Volvo. 9/3/2026
  • Lease payments are now available for Acura, BMW, Cadillac, Infiniti, Kia, Mercedes-Benz, and Porsche. 9/3/2026
  • Incentives are now available for Acura, Alfa Romeo, Cadillac, Chrysler, Dodge, GMC, Infiniti, and Lincoln. 9/3/2026
  • Incentives are now available for Audi, BMW, Buick, Jaguar, Kia, Land Rover, Lexus (Central and Eastern Regions), Subaru, and Volvo. 9/2/2026
  • July 2026 Production Data is now available to query. 8/24/2026
INCENTIVE HIGHLIGHTS
  • 2026 TACOMA: Enhanced special retail financing offer to 2.99% for up to 48 months, 3.99% for 60 months and 4.99% for 72 months (from 3.99% - 5.99%).
    2026 BZ: Raised special retail financing rates to 1.49% or 1.99% for up to 72 months, varies by region (from 0.0%).
    2027 BZ: Raised special retail financing rate to 3.49% for up to 72 months (from 1.99%).
    2027 CROWN: Launched with 4.99% - 6.99% special retail financing and a special lease program.
    2026 COROLLA CROSS: Improved special lease program slightly in its Los Angeles region, lowering its advertised payment by $10, to $259/month for 36 months with $3,999 due at signing.
    2026 CAMRY HYBRID: Raised special retail financing rates to 4.49% - 6.49% in its Boston region (from 3.99% - 5.99%).
    2026 C-HR: Raised special retail financing rate to 2.75% in its Boston region (from 1.99%).
    2027 / 2026 ALL MODELS: Extended many other regional programs through 9/30/2026.
    Effective Effective
  • 2026 XC40: Enhanced special retail financing rates to 1.99% for up to 72 months (from 2.99%), raised Purchase Allowance to $3,000 (from $1,000) and added $2,000 lease cash in its Northeast region.
    2027 XC90: Launched with $500 - $1,000 owner loyalty cash and a special lease program, featuring advertised payments as low as $749/month for 36 months with $6,619 due at signing.
    2027 XC60: Launched with $500 - $1,000 owner loyalty cash and a special lease program, featuring advertised payments as low as $659/month for 36 months with $4,529 due at signing.
    2026 V60: Raised lease cash to $2,000 in its Northeast region (from $1,500).
    2026 EX40: Doubled lease cash to $2,000 in its Northeast region.
    2027 / 2026 ALL MODELS: Extended most other programs through 9/30/2026.
    Effective 9/1/2026 on all Volvo vehicles.
  • 2026 ALL MODELS: Significantly increased special retail financing rates on most models to 5.9% for up to 60 months and 6.9% for 72 months (from as low as 0.9% - 2.9%) and raised special lease money factors.
    2026 JETTA, TAOS, TIGUAN: Raised dealer cash by $500.
    2026 ATLAS: Raised dealer cash to $4,000 - $5,000 (from $3,500), but eliminated the $750 Peak Edition cash.
    2026 ATLAS CROSS SPORT: Raised dealer cash to $3,750 on SEL and $4,000 on SE with Tech (from $3,500).
    2027 JETTA, TAOS: Launched with 6.49% - 7.49% retail financing and standard lease programs.
    2026 ATLAS: Raised residual values by 3 percentage points on 9/4.
    2026 ALL MODELS: Programs run through 11/2/2026.
    Effective 9/1/2026 on all Volkswagen division vehicles.
  • 2027 MODEL 3: Raised advertised lease payment by $40, to $419/month for 36 months with $4,114 due at signing.
    2027 MODEL Y: Raised special retail financing rate to 1.49% for up to 72 months (from 0.99%) and advertised lease payment by $40, to $499/month for 36 months with $4,195 due at signing.
    2027 CYBERTRUCK: Raised advertised lease payment by $180, to $1,129/month for 36 months with $6,824 due at signing.
    Effective 9/1/2026 on all Tesla vehicles.
  • 2026 OUTBACK: Lowered advertised lease payment to $299/month for 36 months with $4,298 due at signing (from $305/month).
    2027 SOLTERRA: Launched with $1,000 retail / APR cash, 1.9% - 2.9% special retail financing and $2,500 total lease cash, resulting in an advertised payment of $495/month for 36 months with $3,995 due at signing.
    2027 TRAILSEEKER: Launched with $1,000 retail / APR cash, 1.9% - 2.9% special retail financing and $2,500 total lease cash, resulting in an advertised payment of $525/month for 36 months with $4,175 due at signing.
    2027 UNCHARTED: Launched with $1,000 retail / APR cash, 1.9% - 2.9% special retail financing and $2,500 total lease cash, resulting in an advertised payment of $479/month for 36 months with $3,979 due at signing.
    2027 BRZ: Launched with 3.9% - 4.9% special retail financing and a special lease program, featuring an advertised payment of $445/month for 36 months with $3,444 due at signing.
    2027 CROSSTREK: Launched with 3.9% - 4.9% special retail financing.
    2026 CROSSTREK HYBRID: Enhanced special lease program in Florida, lowering its advertised payment by $46/month.
    2026 OUTBACK: Enhanced special retail financing rates to as low as 0.0% in California (from 0.9%).
    2027 / 2026 ALL MODELS: Extended most other offers through 9/30/2026.
    Effective 9/1/2026 on all Subaru vehicles.
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