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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESMAR 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,980 | 9,417 | 12,397 |
| Alfa Romeo | 90 | 247 | 337 |
| Aston Martin | 109 | 76 | 185 |
| Audi | 3,414 | 8,034 | 11,448 |
| Bentley | 158 | 77 | 235 |
| BMW | 11,603 | 22,658 | 34,261 |
| BrightDrop | | | |
| Buick | | 15,285 | 15,285 |
| Cadillac | 1,853 | 10,287 | 12,140 |
| Chevrolet | 2,762 | 150,499 | 153,261 |
| Chrysler | | 13,967 | 13,967 |
| Dodge | 830 | 8,099 | 8,929 |
| Ferrari | 258 | 90 | 348 |
| Fiat | 16 | -1 | 15 |
| Ford | 6,152 | 156,108 | 162,260 |
| Genesis | 1,425 | 5,992 | 7,417 |
| GMC | | 53,487 | 53,487 |
| Honda | 36,704 | 80,973 | 117,677 |
| Hyundai | 21,637 | 62,450 | 84,087 |
| Ineos | | 698 | 698 |
| Infiniti | 1 | 5,356 | 5,357 |
| Jaguar | 272 | 223 | 495 |
| Jeep | | 57,516 | 57,516 |
| Kia | 20,191 | 56,317 | 76,508 |
| Lamborghini | 70 | 180 | 250 |
| Land Rover | | 8,294 | 8,294 |
| Lexus | 2,576 | 26,435 | 29,011 |
| Lincoln | | 8,930 | 8,930 |
| Lotus | 69 | 1 | 70 |
| Lucid | 322 | 571 | 893 |
| Maserati | 35 | 146 | 181 |
| Mazda | 4,677 | 27,340 | 32,017 |
| McLaren | 85 | | 85 |
| Mercedes-Benz | 6,563 | 21,695 | 28,258 |
| MINI | 1,470 | 1,444 | 2,914 |
| Mitsubishi | 12 | 10,980 | 10,992 |
| Nissan | 24,844 | 59,126 | 83,970 |
| Polestar | | 330 | 330 |
| Porsche | 2,016 | 3,916 | 5,932 |
| Ram | | 42,632 | 42,632 |
| Rivian | | 3,628 | 3,628 |
| Rolls-Royce | 67 | 105 | 172 |
| Subaru | 13,481 | 41,193 | 54,674 |
| Tesla | 11,495 | 29,560 | 41,055 |
| Toyota | 58,651 | 123,955 | 182,606 |
| VinFast | | 70 | 70 |
| Volkswagen | 4,740 | 23,155 | 27,895 |
| Volvo | 4 | 10,785 | 10,789 |
| ***Total*** | 241,632 | 1,162,361 | 1,403,993 |
Updated: 4/22/2026 8:41 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
March 2026 New Vehicle Unit Sales, SAAR, Inventory CPO Sales and Incentives Spending results are now available for query.
- Lease rates and residual values are now available for all brands. 4/22/2026
- CPO / PO Incentives are now available for all brands. 4/22/2026
- Lease rates and residual values are now available for BMW, Chevrolet, Ford, Honda, Hyundai, Mazda, Mitsubishi, and Ram. 4/20/2026
- Lease rates and residual values are now available for Dodge, Fiat, Jeep, Lexus, Lincoln, and Volvo. 4/13/2026
- Lease rates and residual values are now available for Cadillac, Chrysler, Kia, and Land Rover. 4/9/2026
INCENTIVE HIGHLIGHTS
 2026 CX-70 PHEV, CX-90 PHEV: Doubled customer cash to $5,000 and enhanced special retail financing rates to 0.0% for up to 72 months (from 0.9% - 1.9%). 2026 CX-70, CX-90: Raised customer cash on MHEV to $2,000 - $3,000 (from $1,000 - $2,000). Effective 4/22/2026 on CX-70 PHEV, CX-90 PHEV.
 2026 RANGER: Introduced 2.9% special retail financing for up to 36 months, 3.9% for 37-48 months, 4.9% for 49-60 months, 5.9% for 61-72 months and 6.9% for 73-84 months and $1,000 customer cash. 2026 F-SUPER DUTY: Added $1,000 customer cash on F-Super Duty XL with STX. 2026 MUSTANG MACH-E: Improved special retail financing rates to 1.9% for up to 36 months, 2.9% for 37-48 months, 3.9% for 49-60 months, 4.9% for 61-72 months and 5.9% for 73-84 months (from 2.9% - 6.9%), enhanced special lease rates and raised lease cash to $2,000 in its Detroit region (from $1,500). 2026 F-150: Raised customer cash on XLT and STX trims to $3,000 in its Los Angeles and San Francisco regions (from $2,500). Effective 4/23/2026 on F-150, F-Super Duty, Mustang Mach-E, Ranger.
 2026 CHARGER: Raised 'Burning Gas' loyalty bonus cash to $1,500 for the current owners and lessees of Dodge Charger, Dodge Challenger and Chrysler 300 (from $420 - $500). Effective 4/23/2026 on Charger.
 2026 WRANGLER: Introduced $2,000 'Select Inventory' bonus cash on the oldest two 2-Door units in stock as of 4/23. 2026 GRAND CHEROKEE: Added $1,000 lease bonus cash on Laredo Altitude, Limited and Summit trims in its Southeast, Midwest, Southwest and West Business Centers. 2026 GLADIATOR, COMPASS: Added $1,500 loyalty retail bonus cash on Gladiator Sport 4WD and $1,000 on Compass Latitude 4WD in its Southeast Business Center. 2025 GRAND CHEROKEE: Added $500 dealer cash in its Southwest region. Effective 4/23/2026 on Wrangler.
 2026 R1S, R1T: Added $500 bonus cash from 4/23 through 4/27. Effective 4/23/2026 on R1S, R1T.
TRENDING NEWS
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