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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJAN 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 1,730 | 7,289 | 9,019 |
| Alfa Romeo | 90 | 233 | 323 |
| Aston Martin | 92 | 45 | 137 |
| Audi | 2,992 | 6,306 | 9,298 |
| Bentley | 161 | 79 | 240 |
| BMW | 8,404 | 15,241 | 23,645 |
| BrightDrop | | | |
| Buick | | 13,626 | 13,626 |
| Cadillac | 1,404 | 7,799 | 9,203 |
| Chevrolet | 1,522 | 122,099 | 123,621 |
| Chrysler | 2 | 4,960 | 4,962 |
| Dodge | 561 | 6,044 | 6,605 |
| Ferrari | 146 | 77 | 223 |
| Fiat | 46 | 65 | 111 |
| Ford | 3,609 | 123,887 | 127,496 |
| Genesis | 994 | 4,176 | 5,170 |
| GMC | | 44,661 | 44,661 |
| Honda | 29,518 | 60,057 | 89,575 |
| Hyundai | 12,575 | 43,049 | 55,624 |
| Ineos | | 460 | 460 |
| Infiniti | | 3,376 | 3,376 |
| Jaguar | 56 | 394 | 450 |
| Jeep | | 39,739 | 39,739 |
| Kia | 17,918 | 46,584 | 64,502 |
| Lamborghini | 36 | 144 | 180 |
| Land Rover | | 6,200 | 6,200 |
| Lexus | 3,705 | 22,262 | 25,967 |
| Lincoln | | 7,102 | 7,102 |
| Lotus | 66 | 1 | 67 |
| Lucid | 1,250 | 450 | 1,700 |
| Maserati | 21 | 81 | 102 |
| Mazda | 2,868 | 26,090 | 28,958 |
| McLaren | 86 | | 86 |
| Mercedes-Benz | 6,555 | 20,195 | 26,750 |
| MINI | 1,006 | 744 | 1,750 |
| Mitsubishi | 13 | 9,033 | 9,046 |
| Nissan | 20,703 | 47,169 | 67,872 |
| Polestar | 3 | 277 | 280 |
| Porsche | 2,025 | 3,175 | 5,200 |
| Ram | | 31,820 | 31,820 |
| Rivian | | 2,516 | 2,516 |
| Rolls Royce | 48 | 72 | 120 |
| Subaru | 11,651 | 30,506 | 42,157 |
| Tesla | 11,227 | 28,873 | 40,100 |
| Toyota | 47,163 | 103,723 | 150,886 |
| VinFast | | 105 | 105 |
| Volkswagen | 4,845 | 17,724 | 22,569 |
| Volvo | 15 | 10,785 | 10,800 |
| ***Total*** | 195,109 | 919,353 | 1,114,462 |
Updated: 2/3/2026 3:24 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
January 2026 New Vehicle Unit Sales, SAAR, Inventory and Incentives Spending results are now available for query.
- December 2025 Production data is now available to query. 1/26/2026
- Incentives, lease payments, lease rates and residual values are now available for all brands. 1/20/2026
- CPO / PO Incentives are now available for all brands. 1/20/2026
- Lease rates and residual values are now available for BMW, Ford, Mini, and Mitsubishi. 1/13/2026
- Lease payments are now available for Ford, Lincoln, Mazda, Tesla, Toyota (Los Angeles Region), and Volkswagen (Northeast Region). 1/13/2026
INCENTIVE HIGHLIGHTS
 2026 R1S, R1T: Increased the availability of its 60-month 0% retail financing offer to include Dual with Performance Upgrade, Tri and Quad trims (from Dual / Tri with Large Battery and Performance Upgrade). Effective 2/3/2026 on R1S, R1T.
 2026 XC60, XC90: Introduced $1,000 'President's Day' lease bonus cash on in ots Northeast region. 2026 EX90: Launched with $2,000 customer cash, 0.99% special retail financing for up to 36 months, 2.99% for 37-48 months and 3.99% for 49-72 months, $1,000 retail / $500 lease loyalty cash and a special lease program that includes $3,000 lease cash. Effective 1/28/2026 on XC60, XC90, EX30, EX90.
 2026 TRANSIT: Raised customer cash to $2,500 in many regions (from $1,500). 2025 TRANSIT: Raised customer cash to $5,500 (from $5,000) 2026 MUSTANG: Added $1,000 customer Cash on Mustang GT and $500 on I4 in its Cincinnati, Los Angeles, Phoenix and San Francisco regions. 2026 MAVERICK: Added $500 customer cash on Maverick Gas in its Denver region. 2025 F-SUPER DUTY: Raised customer cash on Chassis Cab to $3,000 (from $2,000). Effective 1/27/2026 on F-Super Duty, Maverick, Mustang, Transit.
 2026 PILOT: Launched support, including 3.49% special retail financing for up to 36 months, 4.49% for 37-60 months and 5.49% for 61-72 months, $750 conquest / loyalty cash and a special lease program, featuring an advertised payment of $489/month for 36 months with $4,699 due at signing for Pilot Sport 2WD. Effective 1/27/2026 on Pilot.
 2025 OUTLANDER: Enhanced special retail financing rates to 0.0% for up to 72 months (from 1.9% for 72 months) and doubled owner loyalty cash to $1,000. Effective 1/26/2026 on Outlander.
TRENDING NEWS
- Consumer Reports unveils top 10 vehicles for 2026. See which cars made the list.
For the first time, the top 10 also all come in electric or hybrid versions, according to the product testing and research group, which released its rankings on Tuesday... CBS News on 02/03/2026
- Hyundai and Kia kick off 2026 with a bang
Hyundai sold over 55,600 vehicles in the US last month, up 2% from the year prior, while Kia America sold an impressive 64,502 vehicles, an increase of 13% from January 2025... electrek on 02/03/2026
- Tesla launches new Model Y AWD at $41,990 — just $2,000 more than base
For just $2,000 over the base rear-wheel drive version, buyers get dual motors and significantly better acceleration without having to pay for all the “premium” features... electrek on 02/03/2026
- Scout Motors Factory to Cost 50% More Than VW Budgeted, Faces Scrutiny
READ NEXT Rivian CEO Touts VW Software Deal, Makes No Mention of Reported Delays Scout Motors will invest $3 billion in its upcoming US plant for electric trucks, 50% more than originally planned, the company confirmed following a report by German media outlet Handelsblatt... EV on 02/02/2026
- Scout’s direct-sales push faces mounting dealer challenges as production nears
Scout’s retail blueprint and a similar plan by Sony Honda Mobility are likely to be topics of conversation during the NADA Show... Automotive News on 02/02/2026
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