|
NEW & CPO VEHICLE SALES
NEW VEHICLE SALESOCT 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,096 | 8,694 | 10,790 |
| Alfa Romeo | 31 | 100 | 131 |
| Aston Martin | 83 | 62 | 145 |
| Audi | 2,864 | 10,949 | 13,813 |
| Bentley | 157 | 28 | 185 |
| BMW | 10,999 | 23,983 | 34,982 |
| Buick | | 13,083 | 13,083 |
| Cadillac | 1,445 | 10,215 | 11,660 |
| Chevrolet | 1,801 | 141,184 | 142,985 |
| Chrysler | | 7,300 | 7,300 |
| Dodge | 974 | 6,892 | 7,866 |
| Ferrari | 206 | 109 | 315 |
| Fiat | 12 | | 12 |
| Ford | 3,092 | 162,382 | 165,474 |
| Genesis | 1,285 | 5,338 | 6,623 |
| GMC | | 54,669 | 54,669 |
| Honda | 34,297 | 74,865 | 109,162 |
| Hyundai | 15,065 | 58,387 | 73,452 |
| Ineos | | 569 | 569 |
| Infiniti | | 4,226 | 4,226 |
| Jaguar | | 170 | 170 |
| Jeep | | 41,477 | 41,477 |
| Kia | 18,436 | 61,572 | 80,008 |
| Lamborghini | 119 | 101 | 220 |
| Land Rover | | 7,000 | 7,000 |
| Lexus | 5,489 | 27,626 | 33,115 |
| Lincoln | | 7,968 | 7,968 |
| Lotus | 77 | | 77 |
| Lucid | 198 | 807 | 1,005 |
| Maserati | 16 | 82 | 98 |
| Mazda | 4,168 | 27,278 | 31,446 |
| McLaren | 75 | | 75 |
| Mercedes-Benz | 8,867 | 22,235 | 31,102 |
| MINI | 1,520 | 863 | 2,383 |
| Mitsubishi | | 4,323 | 4,323 |
| Nissan | 18,356 | 49,222 | 67,578 |
| Polestar | | 450 | 450 |
| Porsche | 1,631 | 3,966 | 5,597 |
| Ram | | 39,307 | 39,307 |
| Rivian | | 5,900 | 5,900 |
| Rolls-Royce | 56 | 81 | 137 |
| Subaru | 17,156 | 36,934 | 54,090 |
| Tesla | 9,570 | 38,280 | 47,850 |
| Toyota | 54,398 | 133,994 | 188,392 |
| VinFast | | 98 | 98 |
| Volkswagen | 4,308 | 20,724 | 25,032 |
| Volvo | | 7,725 | 7,725 |
| ***Total*** | 218,847 | 1,121,228 | 1,340,075 |
Updated: 11/3/2026 3:28 PM
MI IN THE MEDIA
|
Monthly EV Sales Overview
read a complimentary copy today
The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
Click here to read a recent complimentary copy.
MIS UPDATES
Octoberr 2026 New Vehicle Sales, SAAR, Inventory and Incentives Spending results are now finalized.
- September 2026 Production Data is now available to query. 10/28/2026
- CPO / PO Incentives are now available for all brands. 10/20/2026
- Lease rates and residual values are now available for all brands. 10/20/2026
- Lease rates and residual values are now available for Hyundai, Jeep, Mazda, and Mini. 10/15/2026
- Lease rates and residual values are now available for Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, and Honda. 10/12/2026
INCENTIVE HIGHLIGHTS
 2027 / 2026 R1S, R1T: Announced that customers who order any new MY26 or MY27 Rivian R1 vehicle from inventory through R1 Shop between October 30- November 2, 2026, will receive a $1,000 discount applied to reduce the final price of the ordered R1 vehicle. Effective 10/30/2026 on R1S, R1T.
 2026 EXPLORER, F-150, F-SUPER Duty: Added $500 National "Mega Bonus Cash". 2026 MACH-E: Added $500 bonus cash. Effective 10/29/2026 on Explorer, F-150, F-Super Duty, Mach-E.
 2026 ENCORE GX, ENVISTA: Informed dealers that sales of Encore GX and Envista will count double towards their brand-wide D2E dealer stairstep objective for the month. Effective 10/27/2026 on Encore GX, Envista.
 2026 SILVERADO 2500 / 3500: Added $3,500 retail bonus cash on units with the 6.6L V8 Duramax turbo-diesel engine. Effective 10/27/2026 on Silverado 2500 / 3500.
 2026 SIERRA 2500 / 3500: Added $2,000 retail bonus cash on units with the 6.6L V8 Duramax turbo-diesel engine. 2026 ACADIA, TERRAIN, YUKON, YUKON XL: Informed dealers that sales of Acadia, Terrain, Yukon and Yukon XL will count double towards their brand-wide D2E dealer stairstep objective for the month. Effective 10/27/2026 on Acadia, Terrain, Sierra 2500 / 3500, Yukon, Yukon XL.
TRENDING NEWS
- Ferrari raises 2026 guidance after Q3 earnings beat
Ferrari shipped 10,170 vehicles through the first nine months, 318 fewer than a year earlier, even as revenue and earnings increased... CNBC on 11/03/2026
- Tesla's monthly registrations rise across Europe as Chinese rivals gain ground
Recovery benefited from easy comparisons, pricier fuel, subsidies and rising EV demand... Reuters on 11/02/2026
- Toyota RAV4 Sales Have Fallen 29% in 2026, But Demand Isn't the Problem
In fact, according to Motor Intelligence, while dealers held about 51 days' worth of stock for the average car in September, the RAV4 was moving so quickly that dealers could only hold four days' worth... SlashGear on 11/01/2026
- Toyota RAV4 Sales Have Fallen 29% in 2026, But Demand Isn't the Problem
In fact, according to Motor Intelligence, while dealers held about 51 days' worth of stock for the average car in September, the RAV4 was moving so quickly that dealers could only hold four days' worth... SlashGear on 11/01/2026
- Automakers like Rivian and Ford are ‘democratizing 3D printing’ to reduce costs and increase speed
Rivian says it has invested more than $5 million in 3D-printing machines and is widening employee access to the technology... CNBC on 10/31/2026
|