NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJUL 2026
BRANDCARTRUCKALL
Acura2,3789,61811,996
Alfa Romeo54160214
Aston Martin8771158
Audi3,3899,44112,830
Bentley15956215
BMW11,56022,03933,599
BrightDrop   
Buick 16,03116,031
Cadillac1,7618,37410,135
Chevrolet2,026148,369150,395
Chrysler113,80013,801
Dodge1,3056,2947,599
Ferrari19583278
Fiat20222
Ford3,406160,414163,820
Genesis1,4775,4706,947
GMC 51,57351,573
Honda43,60480,949124,553
Hyundai22,40960,07182,480
Ineos 554554
Infiniti 4,9164,916
Jaguar73167240
Jeep 40,17940,179
Kia18,78957,06875,857
Lamborghini117128245
Land Rover 7,2007,200
Lexus3,51226,88930,401
Lincoln 5,1005,100
Lotus83 83
Lucid240620860
Maserati237396
Mazda4,87734,30339,180
McLaren98 98
Mercedes-Benz6,16224,15830,320
MINI1,2788042,082
Mitsubishi 7,8757,875
Nissan16,44554,56571,010
Polestar 326326
Porsche2,1983,7925,990
Ram 43,49843,498
Rivian 4,7004,700
Rolls-Royce6298160
Subaru17,06637,38854,454
Tesla12,05030,38542,435
Toyota57,784128,176185,960
VinFast 2727
Volkswagen6,52221,41227,934
Volvo 11,70011,700
***Total***241,2101,138,9371,380,147
Updated: 8/5/2026 2:47 PM

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MIS UPDATES
  • Lease payments are now available for Alfa Romeo, Audi, Ford, Lincoln, Mazda, Mitsubishi, Nissan, Porsche, Toyota (Boston Region), Volkswagen, and Volvo. 8/7/2026
  • Incentives are now available for Bentley, Ford, Jeep, Lincoln, Mazda, Mitsubishi, Polestar, Porsche, Rivian, and Tesla. 8/7/2026
  • Lease rates and residual values are now available for Acura, Alfa Romeo, Cadillac, and Genesis. 8/6/2026
  • Lease payments are now available for Acura, BMW, Buick, Cadillac, Genesis, GMC, Honda, Hyundai, Ineos, Kia, Lexus (Eastern and Western Region), Maserati, Mini, and Subaru. 8/6/2026
  • Incentives are now available for Alfa Romeo, Chrysler, Dodge, Fiat, Lexus (Eastern Region), Mini, Nissan, Toyota, and Volkswagen. 8/6/2026
  • Incentives are now available for Buick, Cadillac, Chevrolet, GMC, Ineos, Kia, Lucid, Maserati, and Mercedes-Benz. 8/5/2026
  • Lease rates and residual values are now available for Infiniti, Jaguar, Land Rover, and Porsche. 8/4/2026
  • Lease payments are now available for Infiniti, Jaguar, Land Rover, and Mercedes-Benz. 8/4/2026
  • Incentives are now available for Acura, Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus (Central and Western Region), Subaru, and Volvo. 8/4/2026
INCENTIVE HIGHLIGHTS
  • 2027 EX60: Raised advertised lease payment by $50, to $649/month for 36 months with $6,389 due at signing in its Northeast region.
    2027 / 2026 ALL MODELS: Extended most other programs through 8/31/2026.
    Effective 8/1/2026 on all Volvo division vehicles.
  • 2026 BZ: Lowered APR bonus cash to $1,500 (from $2,000) and lease cash to $4,500 (from $5,000), causing its advertised payment to increase by $15 to $380/month for 36 months with $4,999 due at signing.
    2026 C-HR: Added $500 APR bonus cash in its Boston region.
    2026 COROLLA: Enhanced 60-72 special retail financing rates slightly, to 5.49% - 6.49% in its Boston region (from 5.99% - 6.99%).
    2026 COROLLA CROSS, COROLLA CROSS HYBRID, SEQUOIA, SIENNA: Added $500 TFS finance cash on Corolla Cross / Corolla Cross Hybrid, $750 on Sierra and $1,000 on Sequoia in its Boston region.
    2026 PRIUS LIFTBACK: Enhanced special retail financing rates slightly to 4.49% - 6.49% (from 4.99% - 6.99%) its Boston region.
    2027 BZ: Launched with 1.99% special retail financing for up to 72 months plus $500 APR bonus cash and a special lease program, featuring $2,500 lease cash.
    2027 C-HR: Launched with 3.99% special retail financing for up to 72 months and a special lease program, featuring $500 lease cash.
    2027 / 2026 ALL MODELS: Extended most other programs through 8/31/2026.
    Effective 8/4/2026 on all Toyota division vehicles.
  • 2027 ASCENT: Launched with 3.9% special retail financing for up to 48 months and 4.9% for 49-75 months.
    2026 OUTBACK: Added $1,000 Retailer Cash on Outback Wilderness and $750 on Limited XT trims.
    2026 RWX: Enhanced special retail financing rates to 1.9% for up to 48 months and 2.9% for 49-75 months (from 2.9% - 3.9%) and special lease program, lowering its advertised payment by $20, to $379/month for 36 months with $3,178 due at signing.
    2026 CROSSTREK: Enhanced special lease program, lowering its advertised payment by $20, to $235/month for 36 months with $3,234 due at signing.
    2026 CROSSTREK HYBRID: Enhanced special lease program, lowering its advertised payment by $20, to $319/month for 36 months with $3,809 due at signing.
    2026 ALL MODELS: Extended all other programs through 8/31/2026.
    Effective 8/1/2026 on all Subaru vehicles.
  • 2026 R1S, R1T: Raised special retail financing offer to 3.99% for up to 60 months on R1 Dual models (from 1.99% - 2.99% that varies by trim).
    2026 R1S, R1T: Added $500 bonus cash from 8/5/2026 through 8/9/2026.
    2026 R1T: Lowered advertised lease payment by $50, to $1,149/month for 36 months with $6,044 due at signing.
    2026 R1S: Lowered advertised lease payment by $50, to $1,159/month for 36 months with $6,054 due at signing.
    2026 R1S, R1T: Extended most other offers, including the enhanced 0.99% special retail financing rate on R1 Tri that it introduced late last month, through 8/31/2026.
    Effective 8/5/2026 on all Rivian vehicles.
  • 2026 ALL MODELS: Extended most offers through 8/31/2026.
    Effective 8/4/2026 on all Ram division vehicles.
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