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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJUL 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,378 | 9,618 | 11,996 |
| Alfa Romeo | 54 | 160 | 214 |
| Aston Martin | 87 | 71 | 158 |
| Audi | 3,389 | 9,441 | 12,830 |
| Bentley | 159 | 56 | 215 |
| BMW | 11,560 | 22,039 | 33,599 |
| BrightDrop | | | |
| Buick | | 16,031 | 16,031 |
| Cadillac | 1,761 | 8,374 | 10,135 |
| Chevrolet | 2,026 | 148,369 | 150,395 |
| Chrysler | 1 | 13,800 | 13,801 |
| Dodge | 1,305 | 6,294 | 7,599 |
| Ferrari | 195 | 83 | 278 |
| Fiat | 20 | 2 | 22 |
| Ford | 3,406 | 160,414 | 163,820 |
| Genesis | 1,477 | 5,470 | 6,947 |
| GMC | | 51,573 | 51,573 |
| Honda | 43,604 | 80,949 | 124,553 |
| Hyundai | 22,409 | 60,071 | 82,480 |
| Ineos | | 554 | 554 |
| Infiniti | | 4,916 | 4,916 |
| Jaguar | 73 | 167 | 240 |
| Jeep | | 40,179 | 40,179 |
| Kia | 18,789 | 57,068 | 75,857 |
| Lamborghini | 117 | 128 | 245 |
| Land Rover | | 7,200 | 7,200 |
| Lexus | 3,512 | 26,889 | 30,401 |
| Lincoln | | 5,100 | 5,100 |
| Lotus | 83 | | 83 |
| Lucid | 240 | 620 | 860 |
| Maserati | 23 | 73 | 96 |
| Mazda | 4,877 | 34,303 | 39,180 |
| McLaren | 98 | | 98 |
| Mercedes-Benz | 6,162 | 24,158 | 30,320 |
| MINI | 1,278 | 804 | 2,082 |
| Mitsubishi | | 7,875 | 7,875 |
| Nissan | 16,445 | 54,565 | 71,010 |
| Polestar | | 326 | 326 |
| Porsche | 2,198 | 3,792 | 5,990 |
| Ram | | 43,498 | 43,498 |
| Rivian | | 4,700 | 4,700 |
| Rolls-Royce | 62 | 98 | 160 |
| Subaru | 17,066 | 37,388 | 54,454 |
| Tesla | 12,050 | 30,385 | 42,435 |
| Toyota | 57,784 | 128,176 | 185,960 |
| VinFast | | 27 | 27 |
| Volkswagen | 6,522 | 21,412 | 27,934 |
| Volvo | | 11,700 | 11,700 |
| ***Total*** | 241,210 | 1,138,937 | 1,380,147 |
Updated: 8/5/2026 2:47 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
July 2026 New Vehicle Sales, SAAR, Inventory, CPO Sales and Incentives Spending results are now finalized.
- Incentives are now available for Buick, Cadillac, Chevrolet, GMC, Ineos, Kia, Lucid, Maserati, and Mercedes-Benz. 8/5/2026
- Lease rates and residual values are now available for Infiniti, Jaguar, Land Rover, and Porsche. 8/4/2026
- Lease payments are now available for Infiniti, Jaguar, Land Rover, and Mercedes-Benz. 8/4/2026
- Incentives are now available for Acura, Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus (Central and Western Region), Subaru, and Volvo. 8/4/2026
- Lease rates and residual values are now available for all brands. 7/21/2026
INCENTIVE HIGHLIGHTS
 2026 OUTLANDER: Eliminated the $1,000 incremental owner loyalty cash that was available to the current owners of MY22 Outlander last month. 2026 OUTLANDER PHEV: Enhanced special retail financing offer to 3.99% for up to 72 months (from 4.99%). 2027 OUTLANDER SPORT: Launched with $500 dealer cash on Outlander Sport excluding S. Effective 8/4/2026 on all Mitsubishi vehicles.
 2026 ALL MODELS: Extended July offers through 8/31/2026. Effective 8/1/2026 on all Mazda vehicles.
 2026 ALL MODELS: Extended all programs through 8/31/2026. Effective 8/4/2026 on all Maserati vehicles.
 2026 NAUTILUS: Added $500 lease cash. 2027 / 2026 ALL MODELS: Most other programs continue as scheduled through 8/31/2026. Effective 8/4/2026 on all Lincoln vehicles.
 2026 TX: Enhanced special retail financing rates to 2.99% for up to 48 months, 3.99% for 60 months and 4.99% for 60 months (from 3.75% - 5.75%) and lowered advertised lease payment by $10, to $639/month for 36 months with $6,599 due at signing in its Eastern Area. 2026 NX: Enhanced special retail financing rates to 3.49% for up to 48 months, 4.49% for 60 months and 5.49% for 72 months (from 3.75% - 5.75%). 2026 IS: Lowered advertised lease payment by $20, to $569/month for 36 months with $3,999 due at signing in its Eastern Area. 2026 ALL MODELS: Extended most other programs through 8/31/2026. Effective 8/4/2026 on all Lexus vehicles.
TRENDING NEWS
- Toyota targets 10.5 million vehicles in 2027 – report
According to a report from Nikkei Asia, the production plan has been shared with major parts suppliers... Just Auto on 08/06/2026
- Honda still down as Toyota, Nissan, Mitsubishi restore auto production after Japan’s deadly earthquake
Honda’s two Japanese assembly plants will remain shut through mid-August as the automaker struggles to secure parts from a damaged supplier, even as rivals Toyota, Nissan and Mitsubishi came back this week following the country’s deadly July 28 earthquake... Automotive News on 08/06/2026
- Ford's next-gen electric pickup will start at $28k and be called Fathom
Ford spent nine months trying to come up with the name, rejecting typical alphanumeric codes as well as legacy names from the Ford archives like Galaxie, Taurus and Ranchero... Axios on 08/06/2026
- Volkswagen banks on next-gen Atlas, Atlas Cross Sport before hybrids arrive
The German mass-market brand is on the cusp of launching the second-generation Atlas large crossover, the nameplate’s first redesign, early in the fourth quarter. A redesign of the closely related Atlas Cross Sport will soon follow, giving dealers another fresh utility... Automotive News on 08/05/2026
- At Honda, weak Japanese yen drives record quarterly profit but also bigger EV pain in restructuring payouts to suppliers
The home country’s currency, trading near 40-year lows against the U.S. dollar, delivered a ¥90.8 billion ($561.0 million) windfall in the Japanese carmaker’s fiscal first quarter ended June 30... Automotive News on 08/05/2026
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