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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESOCT 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,096 | 8,694 | 10,790 |
| Alfa Romeo | 31 | 100 | 131 |
| Aston Martin | 83 | 62 | 145 |
| Audi | 2,864 | 10,949 | 13,813 |
| Bentley | 157 | 28 | 185 |
| BMW | 10,999 | 23,983 | 34,982 |
| Buick | | 13,083 | 13,083 |
| Cadillac | 1,445 | 10,215 | 11,660 |
| Chevrolet | 1,801 | 141,184 | 142,985 |
| Chrysler | | 7,300 | 7,300 |
| Dodge | 974 | 6,892 | 7,866 |
| Ferrari | 237 | 92 | 329 |
| Fiat | 12 | | 12 |
| Ford | 3,092 | 162,382 | 165,474 |
| Genesis | 1,285 | 5,338 | 6,623 |
| GMC | | 54,669 | 54,669 |
| Honda | 34,297 | 74,865 | 109,162 |
| Hyundai | 15,065 | 58,387 | 73,452 |
| Ineos | | 569 | 569 |
| Infiniti | | 4,226 | 4,226 |
| Jaguar | | 150 | 150 |
| Jeep | | 41,477 | 41,477 |
| Kia | 18,436 | 61,572 | 80,008 |
| Lamborghini | 119 | 101 | 220 |
| Land Rover | | 6,664 | 6,664 |
| Lexus | 5,489 | 27,626 | 33,115 |
| Lincoln | | 7,968 | 7,968 |
| Lotus | 77 | | 77 |
| Lucid | 198 | 807 | 1,005 |
| Maserati | 14 | 85 | 99 |
| Mazda | 4,168 | 27,278 | 31,446 |
| McLaren | 75 | | 75 |
| Mercedes-Benz | 8,867 | 22,235 | 31,102 |
| MINI | 1,520 | 863 | 2,383 |
| Mitsubishi | | 4,323 | 4,323 |
| Nissan | 18,356 | 49,222 | 67,578 |
| Polestar | | 450 | 450 |
| Porsche | 1,631 | 3,966 | 5,597 |
| Ram | | 39,307 | 39,307 |
| Rivian | | 5,900 | 5,900 |
| Rolls-Royce | 56 | 81 | 137 |
| Subaru | 17,156 | 36,934 | 54,090 |
| Tesla | 9,570 | 38,280 | 47,850 |
| Toyota | 54,398 | 133,994 | 188,392 |
| VinFast | | 98 | 98 |
| Volkswagen | 4,308 | 20,724 | 25,032 |
| Volvo | | 7,725 | 7,725 |
| ***Total*** | 218,876 | 1,120,858 | 1,339,734 |
Updated: 11/4/2026 12:22 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
Octoberr 2026 New Vehicle Sales, SAAR, Inventory and Incentives Spending results are now finalized.
- Incentives are now available for Acura, Audi, Bentley, Buick, Cadillac, Genesis, GMC, Jaguar, Land Rover, Lexus (Central and Eastern Region), and Volvo. 11/4/2026
- September 2026 Production Data is now available to query. 10/28/2026
- CPO / PO Incentives are now available for all brands. 10/20/2026
- Lease rates and residual values are now available for all brands. 10/20/2026
- Lease rates and residual values are now available for Hyundai, Jeep, Mazda, and Mini. 10/15/2026
INCENTIVE HIGHLIGHTS
 2027 X1: Enhanced special retail financing rates on X1 xDr28i to 0.9% for up to 60 months and 1.99% for 72 months (from 2.99% - 3.99%). 2027 / 2026 ALL MODELS: Raised its highest retail financing rates to 6.19% (from 5.99%). 2027 / 2026 ALL MODELS: Rebranded most other its October programs as the "Road Home Sales Event" with minimal changes through the end of November. Effective 11/3/2026 on all BMW division vehicles. 2026 CIVIC, CIVIC HYBRID: Introduced 3.99% special retail financing for up to 60 months and 4.99% for 72 months and $500 captive finance loyalty cash. 2027 CIVIC, CIVIC HYBRID: Launched with $500 captive finance loyalty cash, $500 lease cash and special lease rates, resulting in an advertised payment of $229/month for 36 months with $4,099 due at signing. 2027 HR-V: Changed lease cash to $600 - $1550 regional (from $500 National), lowering its advertised payment by as much as $20 to $239/month for 36 months with $3,599 due at signing. 2027 CR-V: Added $1,000 - $1,250 regional lease cash, lowering its advertised payment by as much as $20 to $299/month for 36 months with $3,999 due at signing. 2026 PASSPORT: Enhanced 24-month special retail financing rate to 0.9% (from 3.99%). 2027 PASSPORT: Launched with 4.49% - 6.49% special retail financing and a special lease program, featuring an advertised payment of $489/month for 36 months with $5,399 due at signing. Effective 11/3/2026 on all Honda division vehicles. 2026 SIERRA 1500: Launched a "Black Friday" 12% off MSRP offer. 2026 SIERRA 1500: Simplified consumer cash to $6,250 on all trims (from a combined $2,000 - $7,000 that varies by trim) and added $250 "GMC Event" incremental lease cash on all trims. 2027 SIERRA 1500: Introduced 3.9% - 5.9% special retail financing on Sierra 1500 with 3.0L Duramax turbo-diesel engine and 4.9% - 6.9% on all other trims. 2026 CANYON: Raised special retail financing rates on 4SG, 4TX and 5SB trims to 4.9% - 6.9% (from 3.9% - 5.9%). 2026 TERRAIN: Raised GM Financial promo finance rate to 7.99% (from 6.99%). 2026 SIERRA 2500 / 3500: Raised special retail financing rates to 5.9% - 7.9% (from 4.9% - 6.9%). 2027 / 2026 ALL MODELS: Extended most other programs through 11/30/2026. Effective 11/3/2026 on all GMC division vehicles. 2027 / 2026 OPTIQ: Lowered National conquest cash to $1,000 and California conquest enhancement to $500 (from $2,000 / $1,000). 2027 / 2026 LYRIQ: Enhanced special retail financing rates to 0.9% for up to 72 months and 5.9% for 84 months (from 3.9% - 6.58%), lowered conquest cash to $1,000 (from $1,500) and raised loyalty cash to $1,000 (from $750). 2027 / 2026 ALL MODELS: Extended most other programs through 1/4/2027. Effective 11/3/2026 on all Cadillac vehicles. 2026 ENCLAVE: Added $500 retail bonus cash ($1,750 total retail cash). 2026 ENVISION: Added $1,000 retail bonus cash, but raised standalone special retail financing rate to 2.9% for up to 60 months (from 1.9%). 2026 ENCORE GX, ENVISTA: Added $1,500 retail bonus cash on Encore GX and $1,250 on Envista. 2027 / 2026 ENCLAVE, 2026 ENCORE GX, ENVISION, ENVISTA: Added $250 "Buick Event" incremental lease cash. Effective 11/3/2026 on all Buick division vehicles.
TRENDING NEWS
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