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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJUL 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,378 | 9,618 | 11,996 |
| Alfa Romeo | 54 | 160 | 214 |
| Aston Martin | 87 | 71 | 158 |
| Audi | 3,389 | 9,441 | 12,830 |
| Bentley | 159 | 56 | 215 |
| BMW | 11,560 | 22,039 | 33,599 |
| BrightDrop | | | |
| Buick | | 16,031 | 16,031 |
| Cadillac | 1,761 | 8,374 | 10,135 |
| Chevrolet | 2,026 | 148,369 | 150,395 |
| Chrysler | 1 | 13,800 | 13,801 |
| Dodge | 1,305 | 6,294 | 7,599 |
| Ferrari | 195 | 83 | 278 |
| Fiat | 20 | 2 | 22 |
| Ford | 3,406 | 160,414 | 163,820 |
| Genesis | 1,477 | 5,470 | 6,947 |
| GMC | | 51,573 | 51,573 |
| Honda | 43,604 | 80,949 | 124,553 |
| Hyundai | 22,409 | 60,071 | 82,480 |
| Ineos | | 554 | 554 |
| Infiniti | | 4,916 | 4,916 |
| Jaguar | 73 | 167 | 240 |
| Jeep | | 40,179 | 40,179 |
| Kia | 18,789 | 57,068 | 75,857 |
| Lamborghini | 117 | 128 | 245 |
| Land Rover | | 7,200 | 7,200 |
| Lexus | 3,512 | 26,889 | 30,401 |
| Lincoln | | 5,100 | 5,100 |
| Lotus | 83 | | 83 |
| Lucid | 240 | 620 | 860 |
| Maserati | 23 | 73 | 96 |
| Mazda | 4,877 | 34,303 | 39,180 |
| McLaren | 98 | | 98 |
| Mercedes-Benz | 6,162 | 24,158 | 30,320 |
| MINI | 1,278 | 804 | 2,082 |
| Mitsubishi | | 7,875 | 7,875 |
| Nissan | 16,445 | 54,565 | 71,010 |
| Polestar | | 326 | 326 |
| Porsche | 2,198 | 3,792 | 5,990 |
| Ram | | 43,498 | 43,498 |
| Rivian | | 4,700 | 4,700 |
| Rolls-Royce | 62 | 98 | 160 |
| Subaru | 17,066 | 37,388 | 54,454 |
| Tesla | 12,050 | 30,385 | 42,435 |
| Toyota | 57,784 | 128,176 | 185,960 |
| VinFast | | 27 | 27 |
| Volkswagen | 6,522 | 21,412 | 27,934 |
| Volvo | | 11,700 | 11,700 |
| ***Total*** | 241,210 | 1,138,937 | 1,380,147 |
Updated: 8/13/2026 9:52 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
July 2026 New Vehicle Sales, SAAR, Inventory, CPO Sales and Incentives Spending results are now finalized.
- Lease rates and residual values are now available for Audi, Bentley, BMW, Buick, Chevrolet, Chrysler, Dodge, Fiat, Honda, Kia, Lexus, Lincoln, Maserati, Mercedes-Benz, Nissan, Subaru, Volkswagen, and Volvo. 8/11/2026
- Lease payments are now available for all brands. 8/11/2026
- Incentives are now available for all brands. 8/11/2026
- Lease payments are now available for Alfa Romeo, Audi, Ford, Lincoln, Mazda, Mitsubishi, Nissan, Porsche, Toyota (Boston Region), Volkswagen, and Volvo. 8/7/2026
- Incentives are now available for Bentley, Ford, Jeep, Lincoln, Mazda, Mitsubishi, Polestar, Porsche, Rivian, and Tesla. 8/7/2026
INCENTIVE HIGHLIGHTS
 2026 R1S, R1T: Raised special retail financing rate on Tri vehicles to 1.99% for up to 60 months (from 0.99%). Effective 8/12/2026 on R1S, R1T.
 2026 BRONCO, ESCAPE, EXPLORER, F-150, F-SUPER DUTY, MUSTANG, MUSTANG MACH-E, RANGER, TRANSIT, 2025 BRONCO SPORT: Added $500 National "Final Days Mega Bonus Cash". 2026 EXPEDITION: Added $500 customer cash in its Denver, Los Angeles and San Francisco regions and $500 bonus cash in its Atlanta, Charlotte, Orlando and Washington DC regions. 2026 EXPLORER: Introduced $500 retail bonus cash in its Los Angeles and San Francisco regions. 2026 TRANSIT: Launched the National "Transit Fast Cash Retail Certificate Program," which provides dealers with a select number of $250 dealer cash certificates, up to four of which may be used towards the purchase of a Transit Van / Chassis Cab / Cutaway Gas High / Medium Roof and up to eight on Low Roof models. Effective 8/13/2026 on Bronco, Bronco Sport, Escape, Expedition, Explorer, F-150, F-Super Duty, Mustang, Mustang Mach-E, Ranger, Transit.
 2026 RAM PICKUP 2500 / 3500: Introduced a standalone 5% Below MSRP Retail Offer on Ram Pickup HD Tradesman / Big Horn / Lone Star / Laramie and 10% standalone Below MSRP on Rebel / Longhorn / Limited. Effective 8/7/2026 on Ram Pickup 2500 / 3500.
 2027 RANGE ROVER, RANGE ROVER SPORT: Launched with standard lease programs. Effective 8/12/2026 on Range Rover, Range Rover Sport.
 2027 EX60: Raised advertised lease payment by $50, to $649/month for 36 months with $6,389 due at signing in its Northeast region. 2027 / 2026 ALL MODELS: Extended most other programs through 8/31/2026. Effective 8/1/2026 on all Volvo division vehicles.
TRENDING NEWS
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