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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESJUL 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,378 | 9,618 | 11,996 |
| Alfa Romeo | 54 | 160 | 214 |
| Aston Martin | 87 | 71 | 158 |
| Audi | 3,389 | 9,441 | 12,830 |
| Bentley | 159 | 56 | 215 |
| BMW | 11,560 | 22,039 | 33,599 |
| BrightDrop | | | |
| Buick | | 16,031 | 16,031 |
| Cadillac | 1,761 | 8,374 | 10,135 |
| Chevrolet | 2,026 | 148,369 | 150,395 |
| Chrysler | 1 | 13,800 | 13,801 |
| Dodge | 1,305 | 6,294 | 7,599 |
| Ferrari | 195 | 83 | 278 |
| Fiat | 20 | 2 | 22 |
| Ford | 3,406 | 160,414 | 163,820 |
| Genesis | 1,477 | 5,470 | 6,947 |
| GMC | | 51,573 | 51,573 |
| Honda | 43,604 | 80,949 | 124,553 |
| Hyundai | 22,409 | 60,071 | 82,480 |
| Ineos | | 554 | 554 |
| Infiniti | | 4,916 | 4,916 |
| Jaguar | 73 | 167 | 240 |
| Jeep | | 40,179 | 40,179 |
| Kia | 18,789 | 57,068 | 75,857 |
| Lamborghini | 117 | 128 | 245 |
| Land Rover | | 7,200 | 7,200 |
| Lexus | 3,512 | 26,889 | 30,401 |
| Lincoln | | 5,100 | 5,100 |
| Lotus | 83 | | 83 |
| Lucid | 240 | 620 | 860 |
| Maserati | 23 | 73 | 96 |
| Mazda | 4,877 | 34,303 | 39,180 |
| McLaren | 98 | | 98 |
| Mercedes-Benz | 6,162 | 24,158 | 30,320 |
| MINI | 1,278 | 804 | 2,082 |
| Mitsubishi | | 7,875 | 7,875 |
| Nissan | 16,445 | 54,565 | 71,010 |
| Polestar | | 326 | 326 |
| Porsche | 2,198 | 3,792 | 5,990 |
| Ram | | 43,498 | 43,498 |
| Rivian | | 4,700 | 4,700 |
| Rolls-Royce | 62 | 98 | 160 |
| Subaru | 17,066 | 37,388 | 54,454 |
| Tesla | 12,050 | 30,385 | 42,435 |
| Toyota | 57,784 | 128,176 | 185,960 |
| VinFast | | 27 | 27 |
| Volkswagen | 6,522 | 21,412 | 27,934 |
| Volvo | | 11,700 | 11,700 |
| ***Total*** | 241,210 | 1,138,937 | 1,380,147 |
Updated: 8/5/2026 2:47 PM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
July 2026 New Vehicle Sales, SAAR, Inventory, CPO Sales and Incentives Spending results are now finalized.
- Incentives are now available for Buick, Cadillac, Chevrolet, GMC, Ineos, Kia, Lucid, Maserati, and Mercedes-Benz. 8/5/2026
- Lease rates and residual values are now available for Infiniti, Jaguar, Land Rover, and Porsche. 8/4/2026
- Lease payments are now available for Infiniti, Jaguar, Land Rover, and Mercedes-Benz. 8/4/2026
- Incentives are now available for Acura, Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus (Central and Western Region), Subaru, and Volvo. 8/4/2026
- Lease rates and residual values are now available for all brands. 7/21/2026
INCENTIVE HIGHLIGHTS
 2026 E-CLASS: Improved special lease program, lowering its advertised payment by $50, to $729/month for 36 months with $6,463 due at signing for E350W. 2027 / 2026 ALL MODELS: Extended most other programs through 8/31/2026. Effective 8/1/2026 on all Mercedes-Benz vehicles.
 2027 GRAVITY: Enhanced special retail financing rates to 1.99% for up to 60 months on Touring and 3.99% for up to 60 months on Grand Touring (from 4.99%). 2027 GRAVITY: Added a $5,000 "Lucid Credit" on Touring trim and improved special lease program, lowering its advertised payment by $400 to $799/month for 36 months with $6,299 due at signing. 2026 AIR: Improved special lease program, lowering its advertised payment by $50, to $699/month for 36 months with $6,699 due at signing. 2026 ALL MODELS: Extended most other programs through 8/31/2026. Effective 8/1/2026 on all Lucid vehicles.
 2026 / 2025 ALL MODELS: Extended all programs through 8/31/2026. Effective 8/1/2026 on Grenadier.
 2026 SILVERADO 1500: Raised 36-month special retail financing rate for its cash-compatible program on to 1.9% (from 0.9%). 2026 SILVERADO 1500: Lowered incremental lease cash on units with 5.3-liter EcoTec3 V8 engine to $500 (from $1,000). 2026 SILVERADO 2500 / 3500: Raised 60-72 month special retail financing rates to 5.9% - 6.9% (from 4.9% - 5.9%). 2026 COLORADO: Raised special retail financing rate for up to 60 months to 4.9% (from 3.9%). 2026 CORVETTE: Added $4,000 owner loyalty cash for the current owners and lessees of 2012 or newer Corvette and Camaro. 2026 TRAX: Raised 36-month special retail financing rate to 2.9% (from 0.0%). 2026 TRAILBLAZER: Added $750 customer cash on units with 1RS / 1SA. 2027 EQUINOX: Raised 36-month special retail financing rate to 4.9% (from 0.0%). 2026 EQUINOX: Raised 36-month special retail financing rate to 1.9% (from 0.0%). 2027 / 2026 EQUINOX: Added $1,500 incremental lease cash in California. 2026 SUBURBAN, TAHOE: Changed special retail financing rates slightly to 5.9% for up to 60 months and 6.9% for 72-84 months (from 6.3%). 2027 EQUINOX EV: Launched with $1,000 customer cash on units with PDE and 2.9% special retail financing for up to 36 months, 3.9% for 48 months, 4.9% for 60 months, 5.9% for 72 months and 6.8% for 84 months. 2027 BLAZER EV, 2026 EQUINOX EV, BLAZER EV: Added $1,250 owner loyalty cash on Equinox EV, $750 on 2026 Blazer EV and $250 on 2027 Blazer EV. 2026 BLAZER EV: Raised special retail financing rates to 2.9% - 6.8% (from 1.9% - 4.9%). 2027 / 2026 ALL MODELS: Extended most other programs through 8/31/2026. Effective 8/4/2026 on all Chevrolet vehicles.
 2026 CANYON: Lowered purchase conquest cash to $0 - $2,000 (from $500 - $3,000). 2026 SIERRA 1500: Added $1,500 APR bonus cash that is compatible with its 1.9% - 2.9% special retail financing offer. 2026 TERRAIN: Switched $1,000 retail bonus cash to a Trade-In Allowance and lowered retail APR to 5.79% (from 6.04%). Effective 8/4/2026 on all GMC vehicles.
TRENDING NEWS
- EV outlays, incentives broadside Subaru as profit falls 44% in latest quarter
Steep incentives on electric vehicles are dogging Subaru, as spiffs for the Solterra, Uncharted and Trailseeker EVs aggravated a nearly 50 percent tumble in quarterly operating profit... Automotive News on 08/05/2026
- Honda Doubles Profit, Lifts Guidance on Weak Yen
First-quarter revenue climbed 13.5%... Wall Street Journal on 08/05/2026
- Subaru to Add Captive in 2030
Subaru Corp., Subaru of America and Subaru Canada have jointly announced the Tokyo-based automaker will launch an as yet unnamed captive finance company to help dealers and customers secure financing... Dealer Agent News on 08/05/2026
- Volkswagen banks on next-gen Atlas, Atlas Cross Sport before hybrids arrive
The German mass-market brand is on the cusp of launching the second-generation Atlas large crossover, the nameplate’s first redesign, early in the fourth quarter. A redesign of the closely related Atlas Cross Sport will soon follow, giving dealers another fresh utility... Automotive News on 08/05/2026
- GM, Chinese automaker extend joint venture for 20 years despite geopolitical tensions with U.S.
GM said the deal will focus on domestic sales of Buick and Cadillac models in China and exporting Chevrolet products built in China for non-U.S. markets... CNBC on 08/04/2026
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