NEW & CPO VEHICLE SALES
NEW VEHICLE SALESFEB 2026
BRANDCARTRUCKALL
Acura2,1058,83110,936
Alfa Romeo72187259
Aston Martin9159150
Audi2,8706,2709,140
Bentley17674250
BMW7,97718,34826,325
BrightDrop   
Buick 12,74312,743
Cadillac1,7418,0149,755
Chevrolet2,091126,644128,735
Chrysler56,4896,494
Dodge5666,5937,159
Ferrari20291293
Fiat23629
Ford4,313137,305141,618
Genesis1,1714,5595,730
GMC 47,78247,782
Honda29,49067,73697,226
Hyundai14,22751,45065,677
Ineos 609609
Infiniti 4,0174,017
Jaguar51232283
Jeep 47,29747,297
Kia17,91748,08866,005
Lamborghini39156195
Land Rover 6,7436,743
Lexus2,47523,49925,974
Lincoln 7,5787,578
Lotus64165
Lucid9006001,500
Maserati43140183
Mazda3,45930,03833,497
McLaren95 95
Mercedes-Benz6,86121,13928,000
MINI9106871,597
Mitsubishi76,8396,846
Nissan24,26558,21182,476
Polestar3282285
Porsche2,1813,4195,600
Ram 34,53534,535
Rivian 2,7002,700
Rolls Royce10733140
Subaru11,94733,16645,113
Tesla10,78027,72038,500
Toyota50,723104,253154,976
VinFast 117117
Volkswagen4,27119,06823,339
Volvo57,1197,124
***Total***204,223991,4921,195,715
Updated: 3/4/2026 1:31 PM

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MIS UPDATES
  • January 2026 Production data is now available to query. 2/23/2026
  • Lease rates and residual values are now available for all brands. 2/23/2026
  • Lease rates and residual values are now available for Mitsubishi, Ram, and Subaru. 2/20/2026
  • Lease rates and residual values are now available for Chrysler, Dodge, Ford, Honda, Hyundai, Jeep, and Mazda. 2/17/2026
  • CPO / PO Incentives are now available for all brands. 2/16/2026
INCENTIVE HIGHLIGHTS
  • 2025 CORSAIR: Added $500 dealer cash on Corsair Gas and PHEV in California, Massachusetts, New York, Oregon, Pennsylvania, Vermont and Washington.
    2026 NAUTILUS: Added $500 bonus cash on Gas and PHEV in its Great Lakes Market Area.
    2025 NAVIGATOR: Introduced$2,000 Navigator to Navigator owner loyalty cash in its Central Market Area.
    2025 NAVIGATOR: Added $5,000 National 'VIN Specific' dealer cash.
    Effective 2/24/2026 on Corsair, Nautilus, Navigator.
  • 2025 MUSTANG: Introduced $3,500 customer cash on Mustang Dark Horse in many regions.
    2026 MAVERICK: Added $500 customer cash in its Atlanta and New York regions.
    2026 ESCAPE, ESCAPE HYBRID, ESCAPE PHEV: Introduced a complimentary 2 Year / 24,000 Mile Limited Maintenance Plan in its Atlanta, Charlotte, Orlando and Washington DC regions ($155 dealer reimbursement).
    Effective 2/24/2026 on Escape, Escape Hybrid, Escape PHEV, Maverick, Mustang.
  • 2026 CAYENNE: Launched the '2026 Cayenne PSMP Loyalty Program,' which provides current Cayenne lessees who purchase a new Cayenne by 3/31/2026 with a free second year of prepaid maintenance ($1,645 dealer reimbursement).
    Effective 2/24/2026 on Cayenne.
  • 2026 TUCSON HYBRID: Enhanced special retail financing offers to 0.0% for up to 60 months and 3.99% for 72 months standalone or 5.39% for up to 60 months and 5.99% for 72 months plus $3,000 APR bonus cash (from 0.99% - 3.99% or 5.39% - 5.99% + $2,750).
    Effective 2/21/2026 on Tucson Hybrid.
  • 2026 ATLAS: Enhanced special retail financing offer to 0.0% for up to 60 months and 3.9% for 72 months (from 2.9% - 3.9%).
    Effective 2/21/2026 on Atlas.
TRENDING NEWS
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