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NEW & CPO VEHICLE SALES
NEW VEHICLE SALESAUG 2026
| BRAND | CAR | TRUCK | ALL |
| Acura | 2,108 | 9,714 | 11,822 |
| Alfa Romeo | 59 | 152 | 211 |
| Aston Martin | 91 | 74 | 165 |
| Audi | 3,849 | 10,711 | 14,560 |
| Bentley | 140 | 63 | 203 |
| BMW | 11,176 | 22,294 | 33,470 |
| BrightDrop | | | |
| Buick | | 14,802 | 14,802 |
| Cadillac | 1,696 | 9,090 | 10,786 |
| Chevrolet | 2,146 | 143,268 | 145,414 |
| Chrysler | | 10,156 | 10,156 |
| Dodge | 1,275 | 7,356 | 8,631 |
| Ferrari | 204 | 82 | 286 |
| Fiat | 20 | | 20 |
| Ford | 3,647 | 158,745 | 162,392 |
| Genesis | 1,581 | 6,054 | 7,635 |
| GMC | | 52,269 | 52,269 |
| Honda | 41,056 | 81,118 | 122,174 |
| Hyundai | 24,674 | 62,303 | 86,977 |
| Ineos | | 598 | 598 |
| Infiniti | | 5,382 | 5,382 |
| Jaguar | 58 | 172 | 230 |
| Jeep | | 43,614 | 43,614 |
| Kia | 20,404 | 63,389 | 83,793 |
| Lamborghini | 138 | 103 | 241 |
| Land Rover | | 6,950 | 6,950 |
| Lexus | 6,141 | 26,677 | 32,818 |
| Lincoln | | 7,506 | 7,506 |
| Lotus | 90 | | 90 |
| Lucid | 237 | 600 | 837 |
| Maserati | 17 | 90 | 107 |
| Mazda | 5,352 | 29,383 | 34,735 |
| McLaren | 94 | | 94 |
| Mercedes-Benz | 6,347 | 24,883 | 31,230 |
| MINI | 1,597 | 837 | 2,434 |
| Mitsubishi | | 6,354 | 6,354 |
| Nissan | 17,909 | 51,856 | 69,765 |
| Polestar | | 295 | 295 |
| Porsche | 2,128 | 3,672 | 5,800 |
| Ram | | 45,312 | 45,312 |
| Rivian | | 4,537 | 4,537 |
| Rolls-Royce | 68 | 77 | 145 |
| Subaru | 18,807 | 43,221 | 62,028 |
| Tesla | 11,555 | 29,261 | 40,816 |
| Toyota | 52,074 | 130,664 | 182,738 |
| VinFast | | 38 | 38 |
| Volkswagen | 5,439 | 22,119 | 27,558 |
| Volvo | | 10,350 | 10,350 |
| ***Total*** | 242,177 | 1,146,198 | 1,388,375 |
Updated: 9/10/2026 11:52 AM
MI IN THE MEDIA
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Monthly EV Sales Overview
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The EV Sales Overview highlights the top electric vehicle news along with a summary of their sales performance over the last year.
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MIS UPDATES
August 2026 New Vehicle Sales, SAAR, Inventory and Incentives Spending results are now finalized.
- CPO / PO Incentives are now available for all brands. 9/24/2026
- Lease rates and residual values are now available for all brands. 9/22/2026
- August 2026 Production Data is now available to query. 9/21/2026
- Lease rates and residual values are now available for Chevrolet, GMC, Honda, Hyundai, and Kia. 9/16/2026
- Lease rates and residual values are now available for BMW, Buick, Chrysler, Dodge, Genesis, Lincoln, Mercedes-Benz, and Subaru. 9/10/2026
INCENTIVE HIGHLIGHTS
 2026 E-SERIES, F-SUPER DUTY, TRANSIT: Introduced $1,000 - $1,500 "September Closeout VIN Specific Bonus Cash". Effective 9/24/2026 on F-Super Duty, Transit, E-Series.
 2026 RAM PICKUP 1500: Introduced $1,000 regional lease bonus cash on Ram 1500 Crew Cab Big Horn / Lonestar in the Detroit, Cleveland-Akron, Toledo and Flint-Saginaw-Bay City DMAs. 2026 RAM PICKUP 1500: Raised regional lease bonus cash to $2,500 on Ram 1500 Crew Cab Big Horn / Lonestar in the New York DMA. 2026 RAM PICKUP 1500: Doubled regional lease bonus cash to $2,000 on on Ram 1500 Crew Cab Big Horn / Lonestar in the Los Angeles and Palm Springs DMAs. Effective 9/25/2026 on Ram Pickup 1500.
 2026 GRAND CHEROKEE: Raised regional lease bonus cash to $4,500 on Laredo Altitude trims (from $1,500). 2026 GRAND CHEROKEE: Added $1,500 regional lease cash on Limited trims in the many Midwest and Northeast Business Center DMAs. 2026 GRAND CHEROKEE: Doubled regional lease bonus cash on Limited trims to $3,000 in its Midwest Business Center. 2026 WRANGLER: Raised regional lease bonus cash to $1,500 on 4-Door Sport, Sahara and Rubicon (from $1,000). 2026 WRANGLER: Added $2,500 regional retail bonus cash in several Florida DMAs. Effective 9/18/2026 on Grand Cherokee, Wrangler.
 2027 NAVIGATOR: Launched with $1,000 customer cash and 1.9% special retail financing for up to 36 months, 3.9% for 37-48 months, 4.9% for 49-60 months and 5.9% for 61-84 months. 2026 AVIATOR, NAVIGATOR: Raised customer cash to $5,000 on Aviator (from $4,000) and $4,000 on Navigator (from $3,000) in its Central Market Area and California. 2026 AVIATOR: Added $1,000 lease cash in its Central Market Area and California. Effective 9/24/2026 on Aviator, Navigator.
 2026 R1S, R1T: Added $1,000 bonus cash on all trims through September 30th. Effective 9/23/2026 on R1S, R1T.
TRENDING NEWS
- Trump hosts Chinese President Xi, U.S. dealers watching closely
Trump’s meeting with Chinese President Xi puts the trade truce, rare earth supplies and Chinese cars in focus for dealers... CBT News on 09/24/2026
- VW ID Buzz U.S. return delayed to 2028 model year
VW in May said the ID Buzz would relaunch in fall 2026 as a 2027 model and feature updates such as only two-tone exterior paint, physical buttons on the steering wheel, North American Charging Standard capability and a Tourer trim aimed at camping enthusiasts... Automotive News on 09/24/2026
- McLaren Is Trying To Sell Arturas With 0% Financing
McLaren is offering a solid financing deal for 2025 and 2026 Artura models through to the end of September... CarScoops on 09/24/2026
- Rising Treasury yields could push car loan rates higher, experts say. What buyers need to know
Because many car loan interest rates move with the yields on five- and 10-year Treasury notes, which have spiked, car buyers can expect to pay more to finance their purchase, experts say... CNBC on 09/24/2026
- GM, Ford to see US market-share slide, forecaster predicts
Detroit Three share is expected to hit a record low around 36%... Reuters on 09/24/2026
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