NEW & CPO VEHICLE SALES
NEW VEHICLE SALESAUG 2026
BRANDCARTRUCKALL
Acura2,1089,71411,822
Alfa Romeo59152211
Aston Martin9174165
Audi3,84910,71114,560
Bentley14063203
BMW11,17622,29433,470
BrightDrop   
Buick 14,80214,802
Cadillac1,6969,09010,786
Chevrolet2,146143,268145,414
Chrysler 10,15610,156
Dodge1,2757,3568,631
Ferrari20482286
Fiat20 20
Ford3,647158,745162,392
Genesis1,5816,0547,635
GMC 52,26952,269
Honda41,05681,118122,174
Hyundai24,67462,30386,977
Ineos 598598
Infiniti 5,3825,382
Jaguar58172230
Jeep 43,61443,614
Kia20,40463,38983,793
Lamborghini138103241
Land Rover 6,9506,950
Lexus6,14126,67732,818
Lincoln 7,5067,506
Lotus90 90
Lucid237600837
Maserati1790107
Mazda5,35229,38334,735
McLaren94 94
Mercedes-Benz6,34724,88331,230
MINI1,5978372,434
Mitsubishi 6,3546,354
Nissan17,90951,85669,765
Polestar 295295
Porsche2,1283,6725,800
Ram 45,31245,312
Rivian 4,5374,537
Rolls-Royce6877145
Subaru18,80743,22162,028
Tesla11,55529,26140,816
Toyota52,074130,664182,738
VinFast 3838
Volkswagen5,43922,11927,558
Volvo 10,35010,350
***Total***242,1771,146,1981,388,375
Updated: 9/2/2026 10:33 AM

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MIS UPDATES
  • Incentives are now available for Audi, BMW, Buick, Jaguar, Kia, Land Rover, Lexus (Central and Eastern Regions), Subaru, and Volvo. 9/2/2026
  • July 2026 Production Data is now available to query. 8/24/2026
  • Lease rates and residual values are now available for all brands. 8/18/2026
  • CPO / PO Incentives are now available for all brands. 8/17/2026
  • Lease rates and residual values are now available for Audi, Bentley, BMW, Buick, Chevrolet, Chrysler, Dodge, Fiat, Honda, Kia, Lexus, Lincoln, Maserati, Mercedes-Benz, Nissan, Subaru, Volkswagen, and Volvo. 8/11/2026
INCENTIVE HIGHLIGHTS
  • 2026 / 2025 GRENADIER: Extended August programs through 9/30/2026.
    Effective 9/1/2026 on Grenadier.
  • 2027 / 2026 ALL MODELS: Programs continue as scheduled through 9/8/2026.
    Effective 9/1/2026 on all Hyundai division vehicles.
  • 2027 / 2026 ALL MODELS: Programs continue as scheduled through 9/8/2026.
    Effective 9/1/2026 on all Honda division vehicles/
  • 2027 / 2026 ALL MODELS: Programs continue as scheduled through 9/8/2026.
    Effective 9/1/2026 on all Genesis vehicles.
  • 2026 EXPLORER: Enhanced special retail financing rates to 0.0% for up to 36 months, 0.9% for 48 months, 1.9% for 60 months, 2.9% for 72 months and 3.49% for 84 months (from 0.0 / 1.9% / 2.9% / 3.9% / 3.9%).
    2026 F-150: Raised 84-month special retail financing rate to 3.49% (from 2.9%).
    2026 BRONCO: Added $500 - $700 bonus cash in several regions.
    2026 EXPLORER, F-150, MUSTANG: Added $500 lease cash on Explorer and Mustang I4, GT and Dark Horse and raised F-150 STX lease cash to $1,250 (from $750) in its Los Angeles and San Francisco regions.
    2027 EXPLORER: Launched with a $500 customer cash and a Ford Credit special lease program.
    2026 EXPLORER: Added $1,000 retail bonus cash in select regions.
    2026 F-150: Added $1,500 - $2,000 regional retail bonus cash.
    2026 MUSTANF: Increased customer cash on I4 to $2,500 (from $1,500).
    2026 BRONCO, BRONCO SPORT, EXPEDITION, EXPLORER: Added $250 "Built For Growth" dealer cash on Bronco Sport and $500 on Bronco, Expedition and Explorer.
    2026 ALL MODELS: Most other programs continue as scheduled through 9/30/2026.
    Effective 9/1/2026 on all Ford division vehicles.
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